Why is Zee Entertainmen falling/rising?

As of 17-Sep, Zee Entertainment Enterprises Ltd is currently priced at 116.10, reflecting an increase of 0.6 or 0.52%. The stock has shown a positive trend recently, gaining for the last two days with a total return of 0.91%. However, it has underperformed its sector by 0.3% today and has a mixed performance over different time frames, with a 1-week return of +1.35% but a 1-month return of -0.09%. The stock's moving averages indicate that it is higher than the 5-day average but lower than the 20, 50, 100, and 200-day averages. Despite a low debt-to-equity ratio and attractive valuation metrics, the stock has faced challenges, including a significant decline in investor participation, as evidenced by a 35.14% drop in delivery volume compared to the 5-day average.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has increased by 1.56% over the past week. Over the last year, Zee Entertainment has generated a return of -12.74%, significantly underperforming the benchmark, which has seen a slight decline of only 0.46%. The company's long-term growth prospects appear limited, with net sales growing at a mere 1.45% annually over the last five years and a recent quarterly performance that fell short of expectations. High institutional holdings may provide some stability, but the consistent underperformance against the benchmark raises concerns about the stock's future trajectory.