Why is Zee Entertainmen falling/rising?

As of 28-Oct, Zee Entertainment Enterprises Ltd is experiencing a decline in its stock price, currently at 102.80, reflecting a decrease of 0.3 or 0.29%. The stock has underperformed its sector by 0.68% today and has been on a consecutive downward trend for the last three days, resulting in a total decline of 2.79% during this period. Over the past week, the stock has fallen by 1.53%, and its performance over the last month shows a significant drop of 8.70%. Despite a high dividend yield of 3.33% and a low debt-to-equity ratio, the company has reported negative results recently, including a 60% drop in PAT and the lowest PBDIT in the last quarter, which has contributed to the stock's poor performance.
In the broader market context, the stock's recent performance contrasts sharply with the Sensex, which has gained 0.24% over the past week and 5.22% over the last month. Zee Entertainment has consistently underperformed against the benchmark over the last three years, with a one-year return of -14.76% compared to the Sensex's positive return of 5.78%. This persistent underperformance, coupled with falling investor participation and negative quarterly results, has led to a lack of confidence among investors, further exacerbating the stock's decline.