Why is Zee Media falling/rising?

As of 24-Jun, Zee Media Corporation Ltd's stock price is currently at 14.86, reflecting a decrease of 0.99, or 6.25%. The stock has underperformed its sector by 4.96% today, following a trend reversal after two consecutive days of gains. Despite having a higher price than the 5-day, 20-day, 50-day, and 100-day moving averages, it remains lower than the 200-day moving average. The stock has shown mixed performance over various periods, with a year-to-date decline of 18.58%, contrasting with a 5.01% gain in the benchmark Sensex. Notably, there has been a significant increase in investor participation, with delivery volume rising by 220.7% against the 5-day average, indicating heightened trading interest.
In the broader market context, the stock's short-term performance over the past week has been positive at +6.52%, significantly outperforming the Sensex, which only gained 0.58% in the same period. However, the year-to-date performance shows a stark contrast, with Zee Media's decline of 18.58% compared to the Sensex's increase of 5.01%. This discrepancy highlights the challenges faced by Zee Media in maintaining investor confidence despite recent short-term gains, as the overall market sentiment remains more favorable towards the benchmark. The absence of specific positive or negative factors further complicates the understanding of the stock's current trajectory.