Why is Zee Media falling/rising?

As of 25-Jun, Zee Media Corporation Ltd's stock price is currently at 14.85, reflecting a slight decrease of -0.01, or -0.07%. The stock has been underperforming, having lost -6.31% over the last two days, and it is currently underperforming its sector by -2.99%. Despite a positive 1-week return of +9.59%, the year-to-date performance shows a significant decline of -18.63%. The stock is trading above its 5-day, 20-day, 50-day, and 100-day moving averages, but below its 200-day moving average. Additionally, there has been a notable drop in investor participation, with delivery volume decreasing by -22.16% compared to the 5-day average.
In the broader market context, the Sensex has gained +1.61% over the past week, indicating that while Zee Media has performed well in the short term relative to the benchmark, its recent price movement suggests a divergence from this trend. The TV Broadcasting & Software sector has seen an overall gain of +2.87%, further highlighting Zee Media's struggles. The stock's liquidity remains adequate for trading, but the decline in delivery volume may indicate waning investor interest, contributing to the recent downward price movement.