Why is Zee Media falling/rising?

As of 26-Jun, Zee Media Corporation Ltd's stock price is currently at 14.82, reflecting a decrease of 0.03, or 0.2%. The stock has been experiencing a downward trend, having fallen for the last three days with a total decline of 6.5%. Despite outperforming its sector by 1.05% today, the stock's delivery volume has significantly decreased by 54.75% compared to the five-day average, indicating a drop in investor participation. Additionally, while institutional investors have increased their stake by 1.58%, the company is facing challenges such as operating losses and a weak ability to service its debt, which contribute to its negative sentiment in the market.
In the broader market context, Zee Media's short-term performance over the past week shows a return of 11.26%, which is significantly higher than the Sensex's 2.94% increase. However, the company's year-to-date return of -18.79% starkly contrasts with the Sensex's positive 7.19%, highlighting its struggles in the longer term. The stock's weak fundamentals, including a negative EBITDA and declining profitability, further exacerbate its challenges, making it a risky investment compared to its historical valuations.