Why is Zee Media falling/rising?

As of 30-Jun, Zee Media Corporation Ltd's stock price is currently at 14.60, reflecting a slight increase of 0.02 or 0.14%. The stock has recently shown a trend reversal, gaining after four consecutive days of decline. However, it has underperformed its sector by 0.33% today. In terms of returns, the stock has experienced a significant decline of 20.00% year-to-date and a 7.89% drop over the past week, while it has gained 3.62% over the past month. The company is facing challenges with operating losses and a weak ability to service its debt, which contributes to its overall weak long-term fundamental strength. Despite a recent increase in institutional investor participation, which rose by 1.58% in the previous quarter, the stock's profitability remains low, as indicated by a Return on Equity of 7.18% and negative EBITDA.
Broader market context shows that while Zee Media's stock has struggled, the benchmark Sensex has performed positively, gaining 2.09% over the past week and 7.00% year-to-date. This stark contrast highlights the stock's underperformance relative to the broader market. The company's liquidity appears adequate for trading, but the significant decline in delivery volume by 61.96% against the 5-day average suggests waning investor interest. Overall, the combination of weak financial fundamentals and poor recent performance compared to the benchmark indicates that Zee Media is facing considerable challenges in the current market environment.