Why is Zee Media falling/rising?

As of 04-Jul, Zee Media Corporation Ltd's stock price is currently at 14.72, reflecting an increase of 0.27 or 1.87%. The stock has shown a positive performance today, outperforming its sector by 1.52% and has been on a consecutive gain for the last two days, accumulating a total return of 3.23% during this period. Over the past week, the stock has risen by 0.96%, while in the last month, it has increased by 6.05%. However, despite these short-term gains, the company faces challenges with operating losses and a weak long-term fundamental strength, indicated by a negative EBIT to Interest ratio and a low Return on Equity. Additionally, while institutional investors have increased their stake, the company has reported flat results and a negative EBITDA, which raises concerns about its profitability and ability to service debt.
In the broader market context, Zee Media's recent performance contrasts with the Sensex, which has declined by 0.74% over the past week. The stock's short-term gains suggest a divergence from the overall market trend, as it has managed to rise while the benchmark has fallen. However, the year-to-date performance shows a significant decline of 19.34% for Zee Media compared to a 6.77% increase in the Sensex, highlighting the stock's struggles despite recent positive movements. This mixed performance indicates that while there may be short-term optimism, underlying financial issues continue to pose risks for the stock in the longer term.