Why is Zee Media falling/rising?

As of 07-Jul, Zee Media Corporation Ltd is experiencing a slight decline in its stock price, currently at 14.70, reflecting a change of -0.02 (-0.14%). Despite this recent drop, the stock has shown some positive momentum in the short term, with a 1-week return of +0.68% and a 1-month return of +5.98%. However, it has faced challenges, including operating losses and a weak long-term fundamental strength, as indicated by a negative EBIT to Interest ratio and declining profitability. The stock has also seen increased participation from institutional investors, who have raised their stake by 1.58%, suggesting a level of confidence in the company's potential despite its current struggles.
In the broader market context, Zee Media's recent performance contrasts with the benchmark Sensex, which has seen a slight decline of -0.20% over the past week. While Zee Media has outperformed its sector by 0.8% today, the stock's year-to-date performance remains concerning, with a decline of -19.45% compared to the Sensex's gain of +6.79%. This disparity highlights the stock's volatility and the challenges it faces in a recovering market, as it continues to grapple with negative EBITDA and a significant drop in profits over the past year.