Why is Zee Media falling/rising?

As of 08-Jul, Zee Media Corporation Ltd's stock price is currently at 14.87, reflecting an increase of 0.17 or 1.16%. The stock has shown a positive performance today, outperforming its sector by 1.24%. Additionally, it has demonstrated a strong upward trend over the past week and month, with returns of +3.26% and +7.21%, respectively. However, despite these short-term gains, the company faces significant challenges, including operating losses and a weak long-term fundamental strength, as indicated by a negative EBIT to Interest ratio of -0.09. Furthermore, while institutional investors have increased their stake by 1.58%, the company has reported a negative EBITDA and a decline in profitability, which may contribute to investor caution.
In the broader market context, Zee Media's short-term performance has significantly outpaced the benchmark Sensex, which has only increased by 0.02% over the past week and 1.85% over the past month. However, the company's year-to-date performance remains concerning, with a decline of -18.52% compared to the Sensex's gain of +7.13%. This disparity highlights the stock's volatility and the potential risks associated with its current financial situation, despite some positive movements in the short term.