Why is Zee Media falling/rising?

As of 01-Aug, Zee Media Corporation Ltd is experiencing a decline in its stock price, currently at 13.11, reflecting a decrease of 0.2 or 1.5%. The stock has underperformed its sector by 1.78% today and has been on a downward trend for the last three days, resulting in a total drop of 4.45% during this period. Additionally, Zee Media is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish sentiment. Despite reporting positive results in its latest quarterly earnings, including the highest operating profit to interest ratio and net sales, the company faces significant challenges, such as a weak long-term fundamental strength with a -212.61% CAGR growth in operating profits over the last five years and a negative EBITDA, which contribute to its current price decline.
In the broader market context, Zee Media's performance has been notably weaker compared to the benchmark, with a 1-week return of -3.74% against the Sensex's -1.06% and a year-to-date return of -28.16% compared to the Sensex's positive 3.15%. This consistent underperformance against the benchmark over the last three years, coupled with a decline in investor participation as evidenced by a drop in delivery volume, further exacerbates the stock's negative outlook. Although there is rising promoter confidence with a 2.28% increase in stake, the overall sentiment remains cautious due to the company's inability to generate sustainable profits, leading to a perception of risk among investors.