Why is Zee Media falling/rising?

As of 17-Sep, Zee Media Corporation Ltd is experiencing a slight decline in its stock price, currently at 12.49, down by 0.02 or 0.16%. The stock has underperformed its sector by 0.74% today, despite having gained 0.48% over the last two days. However, it is trading below all its moving averages, indicating a bearish trend. The stock has shown a significant decline over various periods, with a year-to-date drop of 31.56% and a three-year decline of 25.21%. While there were positive results reported on June 25, including the highest operating profit to interest ratio and net sales, the long-term fundamentals remain weak, highlighted by a -212.61% CAGR growth in operating profits over the last five years and a negative EBITDA, which raises concerns about the company's financial health.
In the broader market context, the Sensex has shown positive returns, gaining 1.56% over the past week and 2.60% over the past month, contrasting sharply with Zee Media's negative returns of -0.72% and -0.64% in the same periods. This underperformance relative to the benchmark indicates a lack of investor confidence, further compounded by a significant drop in delivery volume, which fell by 31.13% against the five-day average. While there is some rising promoter confidence with a 2.28% increase in stake, the overall market sentiment and the company's weak fundamentals suggest that investors are cautious about the stock's future performance.