Why is Zee Media falling/rising?

As of 22-Sep, Zee Media Corporation Ltd is experiencing a decline in its stock price, currently at 12.47, which reflects a decrease of 0.05 or 0.4%. The stock has underperformed its sector by 0.7% today and has fallen after two consecutive days of gains. It is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Over the past week, the stock has shown a slight increase of 0.08%, but it has declined by 1.97% over the past month and is down 31.67% year-to-date. The recent rise in investor participation, with a delivery volume increase of 74.43% against the 5-day average, suggests some interest, but overall performance remains weak.
In the broader market context, the Sensex has outperformed Zee Media, gaining 0.46% over the past week and 1.05% over the past month, while Zee Media's year-to-date performance is significantly lagging behind the benchmark's 5.15% increase. The stock's long-term performance also shows a decline of 26.43% over three years compared to the Sensex's gain of 38.97%. This underperformance relative to the benchmark indicates that investor sentiment may be cautious, contributing to the stock's recent downward trend.