Why is Zee Media falling/rising?

As of 23-Sep, Zee Media Corporation Ltd's stock price is currently at 12.37, reflecting a decrease of 0.1, or 0.8%. The stock has been experiencing a downward trend, having lost 1.2% over the last two days. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish sentiment. Additionally, while the stock's delivery volume saw a significant increase of 138.28% compared to the 5-day average, the overall performance over various time frames shows a decline, with a year-to-date drop of 32.22% and a one-year decline of 12.14%. There is no information available regarding positive or negative factors that could influence the stock's recent movement.
In the broader market context, Zee Media's short-term performance has been worse than the benchmark, with a 1-week return of -1.12% compared to the Sensex's -0.34%. This underperformance is further highlighted by the stock's year-to-date decline of 32.22%, while the Sensex has gained 5.07% during the same period. The contrasting trends suggest that investor sentiment towards Zee Media is weaker than that of the overall market, contributing to its declining stock price.