Why is Zee Media falling/rising?

As of 24-Sep, Zee Media Corporation Ltd is experiencing a decline in its stock price, currently at 12.22, which reflects a decrease of 0.17 or 1.37%. The stock has been underperforming recently, having fallen for three consecutive days with a total decline of 2.4% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite some positive indicators such as the highest operating profit to interest ratio and net sales reported in June, the company faces significant challenges, including a weak long-term fundamental strength with a -212.61% CAGR growth in operating profits over the last five years and a negative EBITDA, which contribute to its current downward trend.
In the broader market context, Zee Media's short-term performance of -2.16% over the past week contrasts with the Sensex, which has declined by only 1.18%. This consistent underperformance against the benchmark is evident over the last three years, where Zee Media has generated negative returns while the benchmark has performed positively. The recent drop in delivery volume by 20.06% against the 5-day average further indicates falling investor participation, which could be a contributing factor to the stock's decline. While there is some rising promoter confidence with an increase in stake, the overall sentiment remains cautious due to the company's weak profitability metrics and historical performance.