Why is Zee Media falling/rising?

As of 26-Sep, Zee Media Corporation Ltd is experiencing a decline in its stock price, currently at 11.51, which reflects a decrease of 0.32 or 2.7%. The stock has been underperforming significantly, with a consecutive fall over the last five days resulting in an overall return of -8.07% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. While there were positive results reported for the quarter ending June 25, including the highest operating profit to interest ratio and net sales, the company faces long-term fundamental weaknesses, such as a -212.61% CAGR growth in operating profits over the last five years and a negative EBITDA, which contribute to its current downward trend.
In the broader market context, Zee Media's performance has been notably worse than the benchmark, with a 1-week return of -8.07% compared to the Sensex's decline of only -2.66%. This stark contrast highlights the stock's struggles relative to the market. Furthermore, the TV Broadcasting & Software sector has also seen a decline of -2.09%, indicating a challenging environment. Despite a slight increase in promoter confidence with a 2.28% stake increase, the overall sentiment remains cautious due to the company's weak ability to service debt and low profitability, which are likely influencing investor sentiment negatively and contributing to the stock's decline.