Why is Zee Media falling/rising?

As of 15-Oct, Zee Media Corporation Ltd's stock price is currently at Rs 10.78, reflecting a decline of -0.21, or -1.91%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total return of -4.69% during this period. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. Over the past week, it has decreased by -3.66%, and its year-to-date performance shows a significant decline of -40.93%. The stock is also close to its 52-week low, just 1.67% away from Rs 10.6. While there has been a notable increase in investor participation, with delivery volume rising by 126.44% against the 5-day average, the overall sentiment remains negative, contributing to the stock's recent downward movement.
In the broader market context, Zee Media's performance contrasts sharply with the benchmark Sensex, which has gained +1.02% over the past week. This stark difference highlights the stock's struggles relative to the market, as it has significantly underperformed not only in the short term but also over longer periods, including a -51.92% drop over the past year compared to the Sensex's +0.96% increase. The liquidity of the stock remains adequate for trading, but the persistent decline and underperformance against the benchmark suggest a challenging environment for Zee Media, leading to its current price drop.