Why is Zee Media falling/rising?

As of 11-Nov, Zee Media Corporation Ltd is experiencing a decline in its stock price, currently at Rs. 9.45, which reflects a decrease of Rs. 0.33 or 3.37%. The stock has recently hit a new 52-week low of Rs. 9.35 and has been underperforming its sector by 3.81%. Over the past two days, the stock has consecutively fallen, resulting in a total decline of 3.67%. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The delivery volume has also significantly decreased, with a drop of 63.26% compared to the 5-day average, suggesting a reduction in investor participation.
In the broader market context, Zee Media's performance over the past week shows a decline of 5.59%, while the benchmark Sensex has gained 0.49%. Over the past month, the stock has decreased by 16.45%, contrasting sharply with the Sensex's increase of 1.66%. Year-to-date, Zee Media's stock has fallen by 48.22%, while the Sensex has risen by 7.34%. This stark difference in performance highlights the challenges faced by Zee Media in the current market environment, contributing to its ongoing decline.