Why is Zota Health Care falling/rising?

As of 10-Jul, Zota Health Care Ltd's stock price is rising, currently at 1,291.90, reflecting an increase of 72.0 or 5.9%. The stock has reached a new 52-week and all-time high of Rs.1305 today, outperforming its sector by 6.47%. Over the past week, Zota Health Care has shown a strong performance with a return of +12.64%, and it has consistently outperformed the BSE500 over the last three years, generating a remarkable 124.68% return in the past year. However, despite these positive indicators, the company faces challenges such as a significant decline in operating profits over the last five years, which has resulted in a weak long-term fundamental strength and a negative EBITDA.
In the broader market context, while Zota Health Care has outperformed the Sensex, which has seen a slight decline of -0.20% over the past week, the stock's rising price is juxtaposed against a backdrop of falling investor participation, with a notable drop in delivery volume by -74.58% against the five-day average. This suggests that while the stock is experiencing upward momentum, there are underlying concerns regarding its long-term profitability and ability to service debt, which could impact investor sentiment moving forward.