Why is Zuari Industries falling/rising?

As of 13-Aug, Zuari Industries Ltd is experiencing a rise in its stock price, currently at Rs 316.00, reflecting an increase of 2.15 (0.69%). The stock has shown positive momentum, gaining for the last three consecutive days with a total return of 4.29% during this period. It has also been trading above its moving averages across various time frames, indicating a bullish trend. However, despite this recent uptick, the stock has underperformed over the past year with a return of -4.82%, and its profits have significantly declined by -7404%. The company has a low Return on Capital Employed (ROCE) of 0.3, which, while indicating an attractive valuation, also highlights weak long-term fundamental strength.
In the broader market context, Zuari Industries has outperformed the Sensex in the short term, with a 1-week return of -1.34% compared to the benchmark's flat performance of -0.01%. This suggests that while the stock is gaining in the short term, it is still facing challenges relative to its historical performance and overall market conditions. The decline in investor participation, as evidenced by a 35.65% drop in delivery volume, raises concerns about the sustainability of this upward movement. Overall, while the stock's recent gains may attract attention, the underlying fundamentals and market dynamics suggest caution.