Booking Holdings, Inc.

Is Booking Holdings, Inc. technically bullish or bearish?

As of October 24, 2025, Booking Holdings, Inc. shows a neutral technical trend with mixed signals, underperforming the S&P 500 in the past month but outperforming over the last year and three years.

As of 24 October 2025, the technical trend for Booking Holdings, Inc. has changed from mildly bullish to sideways. The current technical stance is neutral, with key indicators showing mixed signals. The MACD is mildly bearish on both weekly and monthly time frames, while the Bollinger Bands indicate a mildly bearish stance weekly and mildly bullish monthly. Moving averages are mildly bullish on a daily basis, but the KST and Dow Theory are both mildly bearish on weekly and monthly time frames. <BR><BR>In terms of performance, Booking Holdings has underperformed the S&P 500 over the past month with a return of -6.87% compared to the S&P 500's 2.32%, but has outperformed over the 1-year and 3-year periods.

Is Booking Holdings, Inc. overvalued or undervalued?

As of August 3, 2023, Booking Holdings, Inc. is considered risky and overvalued with a P/E ratio of 52, a high PEG ratio of 1.75, and recent poor performance, despite a strong 1-year return of 35.12%.

As of 3 August 2023, the valuation grade for Booking Holdings, Inc. has moved from attractive to risky, indicating a shift in perception regarding its investment potential. The company appears to be overvalued, with a P/E ratio of 52, significantly higher than its peers such as Airbnb, Inc. with a P/E of 29.31, and Cintas Corp. at 54.99. Additionally, the EV to EBITDA ratio stands at 35.95, which also suggests a premium compared to the industry norms.<BR><BR>In terms of peer comparison, Booking Holdings, Inc. has a PEG ratio of 1.75, which is relatively high when compared to Airbnb's PEG of 0.00, indicating that its growth prospects may not justify its current valuation. Despite showing a strong 1-year return of 35.12% compared to the S&P 500's 17.14%, the company's recent performance has been lackluster over shorter periods, with a 1-week return of -1.00% and a 1-month return of -1.61%. This trend reinforces the notion that Booking Holdings, Inc. may be overvalued in the current market environment.

How big is Booking Holdings, Inc.?

As of Jun 18, Booking Holdings, Inc. has a market capitalization of $291.86 billion, with net sales of $24.09 billion and a net profit of $5.44 billion for the latest four quarters. The company's balance sheet shows shareholder's funds of -$4.02 billion and total assets of $27.71 billion.

As of Jun 18, Booking Holdings, Inc. has a market capitalization of 291,859.61 million, categorizing it as a Large Cap company.<BR><BR>As of Jun 18, the company reported net sales of 24,086.00 million and a net profit of 5,439.00 million for the latest four quarters ending in March 2025.<BR><BR>As of Dec 24, the company's balance sheet shows shareholder's funds of -4,020.00 million and total assets of 27,708.00 million.

What does Booking Holdings, Inc. do?

Booking Holdings, Inc. is a large-cap company that provides online travel and restaurant reservation services. As of March 2025, it reported net sales of $4.76 billion and a net profit of $333 million.

Overview:<BR>Booking Holdings, Inc. is a provider of travel and restaurant online reservation and related services in the Tour, Travel Related Services industry, categorized as a large-cap company.<BR><BR>Financial Snapshot:<BR>Most recent Net Sales: 4,762 Million (Quarterly Results - Mar 2025) <BR>Most recent Net Profit: 333 Million (Quarterly Results - Mar 2025) <BR>Market-cap: USD 291,859.61 Million (Large Cap)<BR><BR>Key Metrics:<BR>P/E: 52.00 <BR>Dividend Yield: 359.05% <BR>Debt Equity: -0.07 <BR>Return on Equity: -98.18% <BR>Price to Book: -47.75 <BR><BR>Contact Details:<BR>Address: 800 CONNECTICUT AVE, NORWALK CT: 06854-1631 <BR>Tel: 1 203 2998000 <BR>Website: https://www.bookingholdings.com/

Should I buy, sell or hold Booking Holdings, Inc.?

Who are in the management team of Booking Holdings, Inc.?

As of March 2022, the management team of Booking Holdings, Inc. includes Chairman Robert Mylod, CEO Glenn Fogel, Lead Independent Director Charles Noski, and Independent Directors Jeffery Boyd, Timothy Armstrong, Mirian Graddick-Weir, and Wei Hopeman. They oversee the company's strategic direction and operations.

As of March 2022, the management team of Booking Holdings, Inc. includes the following individuals:<BR><BR>- Mr. Robert Mylod, Chairman of the Board<BR>- Mr. Glenn Fogel, President, Chief Executive Officer, Chief Executive Officer of Booking.com, and Director<BR>- Mr. Charles Noski, Lead Independent Director<BR>- Mr. Jeffery Boyd, Director<BR>- Mr. Timothy Armstrong, Independent Director<BR>- Dr. Mirian Graddick-Weir, Independent Director<BR>- Ms. Wei Hopeman, Independent Director<BR><BR>This team is responsible for overseeing the strategic direction and operations of the company.