RMCF Share Price | Rocky Mountain Chocolate Factory, Inc. Stock Analysis & Recommendation

Q: Is Rocky Mountain Chocolate Factory, Inc. overvalued or undervalued?

As of 11 April 2022, the valuation grade for Rocky Mountain Chocolate Factory, Inc. moved from fair to risky, indicating a deteriorating outlook. The company appears to be overvalued given its negative financial metrics, including a Price to Book Value of 0.92, an EV to EBIT of -3.00, and an EV to Sales ratio of 0.52. In comparison to peers, Seneca Foods Corp. has a P/E ratio of 26.68, while John B. Sanfilippo & Son, Inc. shows a more favorable EV to EBITDA of 7.10, highlighting the relative weakness of Rocky Mountain Chocolate Factory.Despite a strong one-week return of 44.59% compared to the S&P 500's 1.05%, the year-to-date performance shows a decline of 11.93% against the S&P 500's gain of 12.22%. This suggests that while there may be short-term volatility, the long-term outlook remains concerning, reinforcing the view that the company is overvalued.

Q: Is Rocky Mountain Chocolate Factory, Inc. technically bullish or bearish?

As of 4 August 2025, the technical trend for Rocky Mountain Chocolate Factory, Inc. has changed from sideways to mildly bearish. The weekly MACD and KST are bullish, while the monthly MACD is mildly bullish. However, the daily moving averages indicate a mildly bearish stance. The Bollinger Bands show a bullish weekly trend but a mildly bearish monthly trend. Dow Theory suggests a mildly bullish weekly outlook but a bearish monthly perspective. In terms of performance, the stock has outperformed the S&P 500 over the past week and month, returning 44.59% and 43.62% respectively, while it has underperformed on a year-to-date, three-year, five-year, and ten-year basis. Overall, the current technical stance is mildly bearish, influenced by the mixed signals from various indicators.

Q: How big is Rocky Mountain Chocolate Factory, Inc.?

Market Cap: As of Jun 18, Rocky Mountain Chocolate Factory, Inc. has a market capitalization of 9.38 million, categorizing it as a Micro Cap company.Recent Quarterly Performance: For the latest four quarters, the company reported net sales of 27.94 million and a net profit of -4.82 million.Balance Sheet Snapshot: As of Feb 24, the company's shareholder's funds amounted to 10.64 million, while total assets were reported at 20.58 million.

Q: What does Rocky Mountain Chocolate Factory, Inc. do?

Overview: Rocky Mountain Chocolate Factory, Inc. is an international franchisor, confectionery manufacturer, and retail operator in the FMCG industry, categorized as a micro-cap company.Financial Snapshot: Net Sales: 8 Million (Quarterly Results - Nov 2024) Net Profit: -1 Million (Quarterly Results - Nov 2024) Market cap: USD 9.38 Million (Micro Cap)Key Metrics: P/E: NA (Loss Making) Industry P/E: NA Dividend Yield: 0.00% Debt Equity: 0.82 Return on Equity: -87.77% Price to Book: 1.34Contact Details: Address: 265 Turner Dr, DURANGO CO: 81303-7941 Tel: 1 970 2590554 Website: https://www.rmcf.com/

Q: Should I buy, sell or hold Rocky Mountain Chocolate Factory, Inc.?

Based on the current situation of Rocky Mountain Chocolate Factory, Inc., it would be advisable to consider selling your shares. The company has reported negative results for the last ten consecutive quarters, indicating ongoing financial struggles. Additionally, the operating cash flow is at its lowest point, and raw material costs have increased significantly year-over-year.The stock is also trading at a risky level compared to its historical valuations, and despite a 0% return over the past year, profits have only risen by 6.2%. Given these factors, it seems prudent to reassess your investment in this company.

Price Point

High/Low

1Day

52 Week

Valuation

Technical

Day's Volume

CASH

19.75 k

Shareholding (Feb 2026)

FII

0.16%

Held by 4 FIIs

DII

99.83%

Held by 7 DIIs

Promoter

0.00%

Is Rocky Mountain Chocolate Factory, Inc. overvalued or undervalued?

20-Sep-2025

As of April 11, 2022, Rocky Mountain Chocolate Factory, Inc. is considered overvalued and has a risky outlook due to negative financial metrics and poor year-to-date performance, despite a recent short-term gain.

View full answer

Is Rocky Mountain Chocolate Factory, Inc. technically bullish or bearish?

20-Sep-2025

As of August 4, 2025, Rocky Mountain Chocolate Factory, Inc. shows a mildly bearish trend overall, despite recent outperformance against the S&P 500, with mixed signals from technical indicators suggesting a shift from sideways to bearish.

View full answer

How big is Rocky Mountain Chocolate Factory, Inc.?

22-Jun-2025

As of Jun 18, Rocky Mountain Chocolate Factory, Inc. has a market capitalization of 9.38 million, with net sales of 27.94 million and a net profit of -4.82 million over the latest four quarters. The company's shareholder's funds are 10.64 million, and total assets are 20.58 million as of Feb 24.

View full answer

What does Rocky Mountain Chocolate Factory, Inc. do?

22-Jun-2025

Rocky Mountain Chocolate Factory, Inc. is an international franchisor and manufacturer of confectionery products, operating in the FMCG industry with a market cap of $9.38 million. As of November 2024, it reported net sales of $8 million and a net loss of $1 million.

View full answer

Should I buy, sell or hold Rocky Mountain Chocolate Factory, Inc.?

22-Jun-2025

Compare Rocky Mountain Chocolate Factory, Inc. with Similar Stocks

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Score

Click here to find our call on this stock

Strong Sell

Sell

Hold

Buy

Strong Buy

Dashboard

Poor Management Efficiency with a low ROE of 1.70%

The company has been able to generate a Return on Equity (avg) of 1.70% signifying low profitability per unit of shareholders funds

Poor long term growth as Net Sales has grown by an annual rate of 4.86% and Operating profit at 0.36% over the last 5 years

Risky -

Underperformed the market in the last 1 year

Mojo Parameters

Stock DNA

Industry

FMCG

Market cap

USD 21 Million (Micro Cap)

P/E

NA (Loss Making)

Industry P/E

Dividend Yield

0.00%

Debt Equity

1.26

Return on Equity

-67.20%

Price to Book

3.53

Revenue and Profits:

Net Sales:

7 Million

(Quarterly Results - Feb 2026)

Net Profit:

-3 Million

Total Returns

Total Returns (Price + Dividend)

TimePeriod

Price Return

Dividend Return

Total Return

3 Months

-34.21%

6 Months

-13.29%

1 Year

2.74%

2 Years

-35.62%

3 Years

-72.73%

4 Years

-78.2%

5 Years

-79.51%

Rocky Mountain Chocolate Factory, Inc. for the last several years.

Risk Adjusted Returns v/s

News & Corporate Actions

News

No Recent News for the Company

Announcements

No announcement available

Corporate Actions

No corporate action available

Key Factors

Quality key factors

Factor

Value

Sales Growth (5y)

4.86%

EBIT Growth (5y)

0.36%

EBIT to Interest (avg)

-2.92

Debt to EBITDA (avg)

Negative Net Debt

Net Debt to Equity (avg)

0.82

Sales to Capital Employed (avg)

2.13

Tax Ratio

Dividend Payout Ratio

Pledged Shares

Institutional Holding

32.58%

ROCE (avg)

2.73%

ROE (avg)

1.70%

Valuation key factors

Factor

Value

P/E Ratio

NA (Loss Making)

Industry P/E

Price to Book Value

3.53

EV to EBIT

-8.88

EV to EBITDA

-14.43

EV to Capital Employed

2.12

EV to Sales

0.97

PEG Ratio

Dividend Yield

ROCE (Latest)

-23.83%

ROE (Latest)

-67.20%

Technicals key factors

Indicator

Weekly

Monthly

MACD

Mildly Bearish

Mildly Bullish

RSI

No Signal

Bollinger Bands

Bullish

Moving Averages

Mildly Bullish (Daily)

KST

Mildly Bearish

Mildly Bullish

Dow Theory

Mildly Bearish

No Trend

OBV

Mildly Bullish

Bullish

Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish Turned

Shareholding

Shareholding Snapshot : Feb 2026

Shareholding Compare (%holding)

Majority shareholders

Domestic Funds

Held in 5 Schemes (6.27%)

Foreign Institutions

Held by 4 Foreign Institutions (0.16%)

Strategic Entities with highest holding

Highest Public shareholder

Financial

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Quarterly Results Snapshot (Consolidated) - Feb'26 - QoQ

Feb'26

Nov'25

Change(%)

Net Sales

6.80

7.50

-9.33%

Operating Profit (PBDIT) excl Other Income

-2.70

0.40

-775.00%

Interest

0.20

Exceptional Items

0.00

Consolidate Net Profit

-3.40

-0.20

-1,600.00%

Operating Profit Margin (Excl OI)

-450.60%

10.90%

-46.15%

USD in Million.

Compare with Peers

Net Sales

QoQ Growth in quarter ended Feb 2026 is -9.33% vs 10.29% in Nov 2025

Consolidated Net Profit

QoQ Growth in quarter ended Feb 2026 is -1,600.00% vs 71.43% in Nov 2025

All Quarterly Results

Annual Results Snapshot (Consolidated) - Feb'26

Feb'26

Feb'25

Change(%)

Net Sales

27.50

29.60

-7.09%

Operating Profit (PBDIT) excl Other Income

-2.20

-5.00

56.00%

Interest

0.80

0.50

60.00%

Exceptional Items

0.00

Consolidate Net Profit

-4.60

-6.10

24.59%

Operating Profit Margin (Excl OI)

-130.50%

-200.90%

7.04%

USD in Million.

Compare with Peers

Net Sales

YoY Growth in year ended Feb 2026 is -7.09% vs 5.71% in Feb 2025

Consolidated Net Profit

YoY Growth in year ended Feb 2026 is 24.59% vs -24.49% in Feb 2025

All Annual Results

Company CV

About Rocky Mountain Chocolate Factory, Inc.

Rocky Mountain Chocolate Factory, Inc.

FMCG

Rocky Mountain Chocolate Factory, Inc. is an international franchisor, confectionery manufacturer and retail operator. The Company's subsidiary, U-Swirl International, Inc. (U-Swirl), franchises and operates soft-serve frozen yogurt stores. The Company operates through five segments: Franchising, Manufacturing, Retail Stores, U-Swirl operations and Other. The Company manufactures a range of chocolate candies and other confectionery products. The Company's franchised/license system of retail stores features chocolate, frozen yogurt and other confectionary products. The Company also sells its candy in selected locations outside of its system of retail stores and licenses the use of its brand with certain consumer products. The Company's products include a range of clusters, caramels, creams, mints and truffles. Its individual stores also offer over 15 fudges and other products prepared in the store. The Company uses chocolate, nut meats and other ingredients in its candies.

Company Coordinates

Company Details

265 Turner Dr , DURANGO CO : 81303-7941

Tel: 1 970 2590554

https://www.rmcf.com/

Registrar Details