Shemaroo Entertainment Ltd is Rated Strong Sell

Jan 15 2026 10:10 AM IST
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Shemaroo Entertainment Ltd is rated Strong Sell by MarketsMojo, with this rating last updated on 19 October 2024. However, the analysis and financial metrics discussed here reflect the stock's current position as of 15 January 2026, providing investors with an up-to-date view of the company’s performance and outlook.
Shemaroo Entertainment Ltd is Rated Strong Sell



Understanding the Current Rating


The Strong Sell rating assigned to Shemaroo Entertainment Ltd indicates a cautious stance for investors, suggesting that the stock is expected to underperform relative to the broader market and its peers. This rating is derived from a comprehensive evaluation of four key parameters: Quality, Valuation, Financial Trend, and Technicals. Each of these factors contributes to the overall assessment of the company’s investment appeal and risk profile.



Quality Assessment


As of 15 January 2026, Shemaroo Entertainment’s quality grade remains below average. The company continues to face operational challenges, reflected in its weak long-term fundamental strength. Operating losses persist, and the ability to service debt is limited, with a Debt to EBITDA ratio of -1.00 times, signalling financial strain. Additionally, the average Return on Equity (ROE) stands at a modest 0.64%, indicating low profitability relative to shareholders’ funds. These factors collectively point to a company struggling to generate sustainable earnings and maintain financial health.



Valuation Considerations


The valuation grade for Shemaroo Entertainment is classified as risky. The stock trades at levels that are unfavourable compared to its historical averages, reflecting investor concerns about its earnings prospects and financial stability. Over the past year, the stock has delivered a return of -31.07%, while profits have declined sharply by 51.2%. This negative trajectory in profitability, combined with the stock’s current pricing, suggests that the market views the company as a high-risk investment at present.



Financial Trend and Recent Performance


The latest financial data as of 15 January 2026 highlights continued deterioration in Shemaroo Entertainment’s results. The company reported a significant operating loss in the quarter ending September 2025, with Profit Before Tax (PBT) less other income at Rs -63.45 crore, a decline of 55.2% compared to the previous four-quarter average. Net sales also fell by 14.4% to Rs 143.38 crore in the same period. The operating profit to interest coverage ratio remains deeply negative at -7.65 times, underscoring the company’s difficulty in meeting interest obligations. These figures reinforce the negative financial grade assigned to the stock.



Technical Analysis


From a technical perspective, the stock exhibits a mildly bearish trend. Price movements over recent months have been predominantly downward, with the stock declining 5.11% over the past three months and 21.43% over six months. Year-to-date, the stock has fallen 2.67%, and the one-year return stands at -31.07%. This consistent underperformance relative to benchmarks such as the BSE500 index, which the stock has lagged in each of the last three annual periods, signals weak market sentiment and limited buying interest.



Implications for Investors


For investors, the Strong Sell rating serves as a cautionary signal. It suggests that the stock currently carries elevated risks due to its weak fundamentals, unfavourable valuation, deteriorating financial trends, and bearish technical outlook. Investors should carefully consider these factors before initiating or maintaining positions in Shemaroo Entertainment Ltd. The rating implies that the stock may continue to underperform and that capital preservation should be a priority.



Stock Returns Overview


As of 15 January 2026, Shemaroo Entertainment’s stock returns reflect its challenging environment. The stock has remained flat on the day, with a 0.00% change, but has declined 1.12% over the past week and 2.04% over the last month. The six-month return is notably negative at -21.43%, and the one-year return is down by 31.07%. These figures highlight the persistent downward pressure on the stock price amid ongoing operational and financial difficulties.



Company Profile and Market Context


Shemaroo Entertainment Ltd operates within the Media & Entertainment sector and is classified as a microcap company. The sector itself has experienced varied performance, with some companies benefiting from digital content growth while others face disruption and margin pressures. Shemaroo’s current challenges place it at a disadvantage compared to peers with stronger balance sheets and more robust earnings growth.




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Summary and Outlook


In summary, Shemaroo Entertainment Ltd’s current Strong Sell rating reflects a combination of weak operational performance, risky valuation, negative financial trends, and bearish technical signals. The company’s inability to generate consistent profits, coupled with its high debt burden and declining sales, presents significant challenges. Investors should approach this stock with caution, recognising the elevated risk profile and the likelihood of continued underperformance in the near term.



While the media and entertainment sector offers growth opportunities, Shemaroo’s current fundamentals suggest that it is not well positioned to capitalise on these trends. Monitoring future quarterly results and any strategic initiatives will be crucial for reassessing the stock’s outlook. Until then, the Strong Sell rating advises investors to prioritise risk management and consider alternative investment options with stronger financial health and growth prospects.






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