Key Events This Week
Jan 27: New 52-week and all-time low recorded at Rs.7.36
Jan 28: Stock hits fresh 52-week and all-time low of Rs.7.33
Jan 29: Minor price stabilisation with a 0.12% gain
Jan 30: Week closes higher at Rs.8.54, up 4.91% on the day
Jan 27: Sharp Decline to 52-Week and All-Time Low
On 27 January 2026, Add-Shop E-Retail Ltd’s stock plunged to a new 52-week and all-time low of Rs.7.36, closing down 7.43% from the previous close at Rs.8.13. This marked a significant downturn amid a broader market rally, with the Sensex gaining 0.50% to close at 35,786.84. The stock’s decline was driven by continued bearish momentum, as it traded below all key moving averages, signalling sustained weakness.
The day’s drop reflected a 6.11% fall from the prior day’s close, underperforming its sector by 6.4%. This sharp fall followed two days of gains, indicating a reversal in short-term momentum. The company’s financials remain under pressure, with operating profits contracting at a CAGR of -34.12% over five years and recent quarterly sales declining 7.3% versus the previous four-quarter average.
Jan 28: Further Slide to Rs.7.33 Amid Market Strength
The downward trend continued on 28 January, with the stock hitting a fresh 52-week and all-time low of Rs.7.33, down 0.65% on the day. This decline occurred despite the Sensex advancing 1.12% to 36,188.16, supported by gains in mega-cap stocks. The stock’s two-day cumulative loss reached 8.02%, underscoring persistent selling pressure.
Fundamental challenges remain evident, with the company’s Mojo Score deteriorating to 23.0 and a Strong Sell rating assigned by MarketsMOJO. Profitability metrics remain subdued, with PBDIT at Rs.0.75 crore and PBT less other income at Rs.0.29 crore, both at recent lows. Despite these headwinds, valuation metrics such as a PEG ratio of 0.1 and an enterprise value to capital employed ratio of 0.3 suggest the stock is trading at relatively conservative levels.
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Jan 29: Stabilisation with Marginal Gains
The stock showed signs of stabilisation on 29 January, edging up 0.12% to close at Rs.8.14. This modest gain came on increased volume of 36,901 shares, suggesting some buying interest after the prior declines. The Sensex also advanced 0.22% to 36,266.59, maintaining positive market sentiment.
Despite the slight recovery, the stock remains below all major moving averages, indicating that the broader downtrend is intact. The company’s long-term performance continues to lag, with a one-year return of -39.69% compared to the Sensex’s 8.41% gain. The shareholding pattern dominated by non-institutional investors may contribute to volatility and liquidity constraints.
Jan 30: Week Closes Strong with 4.91% Rally
On the final trading day of the week, Add-Shop E-Retail Ltd rebounded strongly, gaining 4.91% to close at Rs.8.54. This rally occurred despite the Sensex retreating 0.22% to 36,185.03, highlighting the stock’s relative strength on the day. The volume declined to 23,760 shares, indicating selective buying interest.
This late-week recovery helped the stock finish the week with a 2.28% gain, outperforming the Sensex’s 1.62% rise. However, the stock’s overall trend remains bearish given its recent lows and weak fundamentals. The company’s operating profit contraction and subdued quarterly results continue to weigh on investor sentiment.
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Daily Price Comparison: Add-Shop E-Retail Ltd vs Sensex
| Date | Stock Price | Day Change | Sensex | Day Change |
|---|---|---|---|---|
| 2026-01-27 | Rs.7.73 | -7.43% | 35,786.84 | +0.50% |
| 2026-01-28 | Rs.8.13 | +5.17% | 36,188.16 | +1.12% |
| 2026-01-29 | Rs.8.14 | +0.12% | 36,266.59 | +0.22% |
| 2026-01-30 | Rs.8.54 | +4.91% | 36,185.03 | -0.22% |
Key Takeaways
Positive Signals: The stock’s 2.28% weekly gain outpaced the Sensex’s 1.62% rise, driven by a strong finish on 30 January. The modest recovery after hitting fresh lows suggests some investor interest at current valuations. Valuation metrics such as a PEG ratio of 0.1 and enterprise value to capital employed of 0.3 indicate the stock is trading at conservative levels relative to its capital base.
Cautionary Signals: Despite the late-week rally, the stock remains entrenched in a prolonged downtrend, trading below all major moving averages. The company’s financials reveal a sustained decline in operating profits at a CAGR of -34.12% over five years, with recent quarterly sales and profitability at multi-quarter lows. The Mojo Score of 23.0 and Strong Sell rating reflect ongoing fundamental weaknesses. The shareholding pattern dominated by non-institutional investors may contribute to volatility and limited liquidity.
Conclusion
Add-Shop E-Retail Ltd’s week was characterised by significant volatility, with the stock hitting new 52-week and all-time lows before staging a modest recovery to close higher. While the stock marginally outperformed the Sensex, the underlying fundamentals remain weak, with declining sales, compressed profitability, and a deteriorating long-term earnings trend. The company’s valuation metrics suggest some relative appeal, but the persistent bearish technical signals and negative rating outlook underscore the challenges ahead. Investors should remain cautious given the stock’s continued underperformance relative to market benchmarks and sector peers.
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