Add-Shop E-Retail Ltd Stock Falls to 52-Week Low of Rs.7.33

Stock Price Movement and Market Context

On 28 Jan 2026, Add-Shop E-Retail Ltd’s share price reached Rs.7.33, its lowest level in the past year and an all-time low. This decline contrasts sharply with the broader market trend, where the Sensex advanced by 0.52% to close at 82,281.36, recovering from a flat opening. The Sensex remains within 4.71% of its 52-week high of 86,159.02, supported by gains in mega-cap stocks. In comparison, Add-Shop E-Retail Ltd underperformed its sector by 2.36% on the day, reflecting ongoing challenges within the company’s share performance.

The stock’s downward momentum is further underscored by its position below the 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, signalling a sustained bearish trend. This technical weakness aligns with the company’s recent financial results and longer-term performance metrics.

Financial Performance and Growth Trends

Over the past year, Add-Shop E-Retail Ltd has delivered a total return of -39.69%, significantly lagging behind the Sensex’s positive 8.41% return. The stock’s 52-week high was Rs.14, indicating a near 48% decline from that peak. This performance is consistent with the company’s deteriorating fundamentals, as reflected in its MarketsMOJO Mojo Score of 23.0 and a Mojo Grade of Strong Sell, which was downgraded from Sell on 6 Jan 2026.

The company’s long-term financial health has been under pressure, with a compounded annual growth rate (CAGR) of -34.12% in operating profits over the last five years. Quarterly results for September 2025 showed net sales of Rs.33.40 crores, down 7.3% compared to the previous four-quarter average. Profitability metrics also weakened, with PBDIT at a low Rs.0.75 crore and PBT less other income at Rs.0.29 crore, both representing the lowest quarterly figures in recent periods.

Relative Performance and Benchmark Comparison

In addition to underperforming the Sensex, Add-Shop E-Retail Ltd has consistently lagged behind the BSE500 index over the past three annual periods. The stock’s negative returns and weak earnings growth have contributed to its diminished standing among peers in the e-retail and e-commerce sector.

Despite these challenges, the company’s valuation metrics present a contrasting picture. With a return on capital employed (ROCE) of 2.8%, Add-Shop E-Retail Ltd maintains an attractive valuation profile, trading at an enterprise value to capital employed ratio of 0.3. This valuation is considered fair relative to the historical averages of its peer group, suggesting that the market has priced in much of the company’s recent difficulties.

Interestingly, while the stock has declined by nearly 40% over the last year, the company’s profits have increased by 170.5% during the same period. This discrepancy is reflected in a low price/earnings to growth (PEG) ratio of 0.1, indicating that the market’s valuation does not fully align with the recent profit growth, possibly due to concerns about sustainability and broader financial health.

Shareholding Pattern and Market Sentiment

The majority of Add-Shop E-Retail Ltd’s shares are held by non-institutional investors, which may influence the stock’s liquidity and trading dynamics. The company’s market capitalisation grade stands at 4, reflecting its mid-tier status within the sector.

Summary of Key Metrics

To summarise, Add-Shop E-Retail Ltd’s current share price of Rs.7.33 represents a new 52-week and all-time low, reflecting a sustained period of underperformance. The stock’s Mojo Grade of Strong Sell, downgraded recently from Sell, highlights the market’s cautious stance. Operating profit trends remain negative with a -34.12% CAGR over five years, while quarterly sales and earnings have declined in recent periods.

Despite these headwinds, valuation ratios such as ROCE and enterprise value to capital employed suggest the stock is trading at reasonable levels relative to its sector peers. The divergence between profit growth and share price performance remains a notable feature of the company’s recent financial narrative.

Overall, Add-Shop E-Retail Ltd’s share price trajectory and financial indicators illustrate the challenges faced by the company within the competitive e-retail sector, as well as the market’s response to its evolving fundamentals.

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