Stock Performance Overview
On 28 Jan 2026, Add-Shop E-Retail Ltd’s share price fell by 0.65%, closing at Rs.7.33, a fresh 52-week and all-time low. This decline occurred despite the Sensex gaining 0.65% on the same day, underscoring the stock’s relative weakness. Over the past two trading sessions, the stock has lost 8.02% in value, reflecting a sustained downward momentum.
The stock has underperformed its sector by 1.61% today and has consistently traded below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This technical positioning indicates a bearish trend with limited short-term support levels.
Comparative Returns Against Benchmarks
Examining the stock’s returns relative to the broader market reveals a stark contrast. Over the last one year, Add-Shop E-Retail Ltd has generated a negative return of -40.23%, while the Sensex has appreciated by 8.55%. The underperformance extends over longer periods as well, with the stock delivering -85.30% over three years and -81.79% over five years, compared to Sensex gains of 38.87% and 75.77% respectively.
Year-to-date, the stock has declined by 14.00%, significantly lagging the Sensex’s modest fall of 3.32%. The one-month and three-month performances also reflect this trend, with losses of 12.13% and 11.42% respectively, against Sensex declines of 3.12% and 2.64%.
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Financial Metrics and Recent Quarterly Results
The company’s recent quarterly results further illustrate the challenges faced. Net sales for the quarter stood at Rs.33.40 crores, reflecting a decline of 7.3% compared to the previous four-quarter average. Profitability metrics have also weakened, with PBDIT at a low of Rs.0.75 crore and PBT less other income at Rs.0.29 crore, both representing the lowest levels recorded in recent quarters.
Over the last five years, Add-Shop E-Retail Ltd has experienced a compound annual growth rate (CAGR) of -34.12% in operating profits, indicating a sustained contraction in core earnings. This weak long-term fundamental strength has contributed to the stock’s current valuation and market sentiment.
Valuation and Efficiency Indicators
Despite the subdued financial performance, the stock exhibits certain valuation attributes that may be considered attractive. The company’s return on capital employed (ROCE) stands at 2.8%, while the enterprise value to capital employed ratio is a modest 0.3. These figures suggest that the stock is trading at a fair value relative to its peers’ historical averages.
Interestingly, while the stock has declined by over 40% in the past year, the company’s profits have increased by 170.5% during the same period. This disparity is reflected in a low price/earnings to growth (PEG) ratio of 0.1, indicating that the market valuation does not fully reflect recent profit improvements.
Shareholding Pattern and Market Grade
The majority of shares are held by non-institutional investors, which may influence liquidity and trading dynamics. The company’s Mojo Score currently stands at 23.0, with a Mojo Grade of Strong Sell, upgraded from Sell on 6 Jan 2026. The market capitalisation grade is rated 4, reflecting the stock’s micro-cap status and associated market risks.
Consistent Underperformance Against Benchmarks
Add-Shop E-Retail Ltd has consistently underperformed the BSE500 index over the last three annual periods. This trend, combined with the negative returns and subdued financial metrics, underscores the stock’s challenging position within the e-retail sector.
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Sector and Industry Context
Operating within the e-retail and e-commerce sector, Add-Shop E-Retail Ltd faces a competitive environment characterised by rapid technological change and evolving consumer preferences. The sector has generally shown resilience, but the company’s performance metrics and stock price trajectory indicate it has not kept pace with broader industry trends.
The stock’s underperformance relative to sector peers and benchmark indices highlights the difficulties in maintaining growth and profitability in a dynamic market landscape.
Summary of Key Indicators
To summarise, Add-Shop E-Retail Ltd’s stock has reached an unprecedented low of Rs.7.33, reflecting a prolonged period of decline. The company’s financial results reveal declining sales and minimal profitability, while valuation metrics suggest the stock is trading at a modest level relative to capital employed. Despite recent profit growth, the stock’s returns remain deeply negative over multiple time horizons, with a strong sell rating from MarketsMOJO.
This comprehensive data paints a picture of a company facing significant headwinds within its sector, as reflected in its market valuation and investor sentiment.
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