Booking Holdings Hits Day Low of $5,063 Amid Price Pressure
Booking Holdings, Inc. experienced a notable decline today, with the stock dropping by 3.77% as of October 15, 2025. The stock reached an intraday low of USD 5,063.00, reflecting a challenging day in the market for the company. In terms of performance metrics, Booking Holdings has shown a mixed trend over various time frames. Over the past week, the stock is down 0.98%, while it has decreased by 8.61% over the past month. However, on a yearly basis, the company has managed to achieve a return of 17.95%, outperforming the S&P 500, which stands at 13.39% for the same period.
Despite these yearly gains, the company faces significant challenges, including a negative book value and a weak long-term fundamental strength. Recent financial results indicate a decline in pre-tax profit and net profit for the most recent quarter, with figures falling by 43.61% and 42.23%, respectively. The company's market capitalization is approximately USD 305.9 billion, and it operates within the tour and travel-related services industry.
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