Key Events This Week
19 Jan: Stock opens at Rs.92.10, down 2.02%
20 Jan: Hits new 52-week and all-time low at Rs.89.55
21 Jan: Further 52-week low at Rs.84.6 and all-time low confirmed
22 Jan: Brief rebound to Rs.90.00 (+3.81%)
23 Jan: Closes week at Rs.87.55 (-2.72%)
19 January 2026: Week Begins with a Sharp Decline
Credo Brands Marketing Ltd opened the week at Rs.92.10, down 2.02% from the previous Friday’s close of Rs.94.00. This decline was sharper than the Sensex’s 0.49% fall to 36,650.97, signalling early weakness in the stock. The volume was modest at 3,891 shares, reflecting cautious investor sentiment amid broader market volatility. The garments and apparels sector was also under pressure, contributing to the negative momentum.
20 January 2026: New 52-Week and All-Time Low at Rs.89.55
The stock plunged further on 20 January, hitting a fresh 52-week and all-time low of Rs.89.55 intraday, closing at Rs.88.05, down 4.40%. This represented a significant underperformance relative to the Sensex, which declined 1.82% to 35,984.65. The stock’s fall outpaced the sector by approximately 0.5%, reflecting company-specific challenges. The MarketsMOJO downgrade to a Sell rating and a Mojo Score of 45.0 weighed heavily on sentiment. Technical indicators confirmed the bearish trend, with the stock trading below all key moving averages.
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21 January 2026: Further Decline to Rs.84.6 Amid Technical Weakness
On 21 January, Credo Brands’ stock price dropped to Rs.84.6, marking another 52-week low and reinforcing the prolonged downtrend. The stock closed down 1.53% on the day, underperforming the Sensex which rebounded slightly by 0.16% to 36,088.66. Despite the broader market recovery, the stock’s technical indicators deteriorated further, with daily moving averages turning decisively bearish. The company’s financials remained under pressure, with a 30.53% decline in profit after tax over the latest six months and a five-year operating profit CAGR contraction of 7.83%. The Mojo Grade remained at Sell, reflecting ongoing concerns.
22 January 2026: Brief Rebound to Rs.90.00
The stock saw a short-lived recovery on 22 January, rising 3.81% to close at Rs.90.00. This rebound coincided with a 0.76% gain in the Sensex, suggesting some sectoral support. However, the volume remained low at 3,310 shares, indicating limited conviction behind the rally. Technical momentum indicators such as weekly MACD and KST hinted at mild bullishness, but the monthly indicators and Bollinger Bands remained bearish, signalling that the downtrend was not yet reversed.
23 January 2026: Week Ends with a Decline to Rs.87.55
The week closed on a negative note with the stock falling 2.72% to Rs.87.55, underperforming the Sensex’s 1.33% decline to 35,609.90. The volume was the lowest of the week at 1,698 shares, reflecting subdued trading interest. Technical indicators confirmed the persistence of bearish momentum, with the stock trading below all major moving averages and bearish Bollinger Bands. The company’s valuation metrics, including a low enterprise value to capital employed ratio of 1.3 and a dividend yield of 3.4%, have not been sufficient to attract buying interest amid the negative earnings trends and sector headwinds.
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Daily Price Comparison: Credo Brands vs Sensex
| Date | Stock Price | Day Change | Sensex | Day Change |
|---|---|---|---|---|
| 2026-01-19 | Rs.92.10 | -2.02% | 36,650.97 | -0.49% |
| 2026-01-20 | Rs.88.05 | -4.40% | 35,984.65 | -1.82% |
| 2026-01-21 | Rs.86.70 | -1.53% | 35,815.26 | -0.47% |
| 2026-01-22 | Rs.90.00 | +3.81% | 36,088.66 | +0.76% |
| 2026-01-23 | Rs.87.55 | -2.72% | 35,609.90 | -1.33% |
Key Takeaways from the Week
Persistent Downtrend: Credo Brands Marketing Ltd’s stock continued its downward trajectory, hitting new 52-week and all-time lows on 20 and 21 January, reflecting sustained selling pressure and weak investor confidence.
Underperformance vs Sensex: The stock’s 6.86% weekly decline significantly outpaced the Sensex’s 3.31% fall, highlighting company-specific challenges beyond broader market weakness.
Technical Weakness: Trading below all major moving averages and bearish Bollinger Bands, the stock’s technical indicators signal continued downside risk despite brief momentum hints from weekly MACD and KST.
Financial and Valuation Concerns: Declining profitability with a 30.53% drop in PAT over six months, a negative five-year operating profit CAGR, and a downgrade to a Sell rating by MarketsMOJO underscore fundamental headwinds. However, the stock’s attractive dividend yield of 3.4% and low enterprise value to capital employed ratio of 1.3 offer some valuation appeal.
Conclusion
Credo Brands Marketing Ltd’s performance in the week ending 23 January 2026 reflects a challenging environment marked by persistent downtrends, weak financial results, and deteriorating technical indicators. The stock’s significant underperformance relative to the Sensex and its sector peers, combined with a downgrade to a Sell rating, signals ongoing caution among investors. While valuation metrics and dividend yield provide some support, the absence of sustained positive momentum and continued earnings contraction suggest that the stock remains under pressure. Market participants will likely await clearer signs of fundamental improvement or technical reversal before reassessing the stock’s outlook.
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