Stock Price Movement and Market Context
On 8 December 2025, Credo Brands Marketing's share price touched an intraday low of Rs.93.05, representing a fall of 2.57% on the day. This level also marks the lowest price point for the stock in the past year and its all-time low. The stock has experienced a consecutive decline over the last four trading days, resulting in a cumulative return of -6.28% during this period. This underperformance extends to the sector level, with the stock lagging the Garments & Apparels sector by 1.01% on the same day.
In comparison, the Sensex opened flat but later declined by 231.68 points, or 0.37%, closing at 85,393.16. Notably, the Sensex remains close to its 52-week high of 86,159.02, trading approximately 0.9% below that peak. The benchmark index is supported by bullish moving averages, with the 50-day moving average positioned above the 200-day moving average, indicating a generally positive market trend despite the sector-specific weakness.
Technical Indicators and Moving Averages
Credo Brands Marketing is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This positioning suggests a sustained bearish momentum in the stock's price action. The stock's dividend yield stands at 3.15% based on the current price, which remains relatively attractive within the Garments & Apparels sector.
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Long-Term Performance and Profitability Trends
Over the past year, Credo Brands Marketing has recorded a return of -52.08%, a stark contrast to the Sensex's 4.52% gain during the same period. The stock's 52-week high was Rs.213.70, highlighting the extent of the decline. This underperformance extends beyond the last year, with the stock also lagging the BSE500 index over the last three years, one year, and three months.
Financially, the company’s operating profit has shown a negative compound annual growth rate of -7.83% over the last five years. The latest six-month period ending September 2025 reveals a profit after tax (PAT) of Rs.25.17 crore, which reflects a decline of 30.53% compared to the previous corresponding period. Additionally, profits over the past year have fallen by 2.6%, indicating subdued earnings momentum.
Institutional Investor Activity
Institutional investors have reduced their holdings in Credo Brands Marketing by 1.34% over the previous quarter, collectively holding 2.88% of the company’s shares. This reduction in institutional participation may reflect a cautious stance given the stock’s recent performance and financial trends. Institutional investors typically possess greater resources and analytical capabilities to assess company fundamentals, making their reduced stake noteworthy.
Financial Strength and Valuation Metrics
Despite the challenges reflected in the stock price and earnings, Credo Brands Marketing exhibits certain financial strengths. The company reports a return on capital employed (ROCE) of 17.54%, indicating efficient use of capital in generating profits. Its debt servicing capacity is supported by a low Debt to EBITDA ratio of 1.31 times, suggesting manageable leverage levels.
Valuation metrics also present an interesting picture. The company’s enterprise value to capital employed ratio stands at 1.4, which is considered attractive relative to its peers’ historical averages. This valuation discount may be a factor in the stock’s current pricing, although it has not translated into positive price momentum over the past year.
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Sector and Market Environment
The Garments & Apparels sector, in which Credo Brands Marketing operates, has faced mixed market conditions. While the broader market indices such as the Sensex have maintained levels near their yearly highs, individual stocks within the sector have experienced varied performance. Credo Brands Marketing’s stock price trajectory diverges from the overall market trend, reflecting company-specific factors rather than sector-wide momentum.
Market capitalisation grading places the company at a level 4, indicating a mid-sized presence within its industry. The stock’s recent day change of -2.15% further emphasises the current downward pressure on its price.
Summary of Key Financial and Market Indicators
To summarise, Credo Brands Marketing’s stock has reached a new low of Rs.93.05, following a series of declines over recent sessions. The stock trades below all major moving averages and has underperformed both its sector and the broader market indices over the past year and longer periods. Earnings and profitability metrics show contraction, with operating profit and PAT reflecting negative growth rates. Institutional investor participation has diminished, while valuation metrics suggest the stock is priced at a discount relative to peers. Financial ratios such as ROCE and Debt to EBITDA indicate operational efficiency and manageable leverage, respectively.
These factors collectively illustrate the current state of Credo Brands Marketing’s stock and financial position without projecting future outcomes or investment advice.
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