Credo Brands Marketing Stock Hits All-Time Low Amidst Prolonged Downtrend

The stock’s latest price point was recorded on 19 Nov 2025, coinciding with a day where it outperformed its sector by 0.65%. Despite this short-term gain, Credo Brands Marketing remains below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, indicating a persistent downward trend. The stock’s day change registered a positive 3.03%, while its one-day performance stood at 3.48%, contrasting with the Sensex’s marginal decline of -0.06% on the same day.

Over longer time frames, the stock’s performance reveals a challenging scenario. In the past one month, Credo Brands Marketing’s price has declined by 8.52%, whereas the Sensex has recorded a positive 0.80%. The three-month period shows a sharper contrast, with the stock down 15.35% against the Sensex’s 3.65% gain. The one-year performance is particularly notable, with the stock falling 39.34% while the Sensex advanced 9.08%. Year-to-date figures further highlight this divergence, with Credo Brands Marketing down 41.42% compared to the Sensex’s 8.30% rise.

Credo Brands Marketing’s longer-term returns also reflect subdued growth. Over three and five years, the stock has shown no appreciable gains, registering 0.00% returns, while the Sensex has delivered 37.24% and 94.10% respectively over the same periods. The ten-year performance similarly shows no change for the stock, contrasting with the Sensex’s 227.47% increase.

Financial metrics provide further insight into the company’s current standing. Operating profit has recorded an annual rate of change of -7.83% over the last five years, indicating a contraction in core profitability. The latest six-month period shows a PAT of Rs 25.17 crores, which has declined by 30.53%. These figures suggest a subdued earnings environment for Credo Brands Marketing.

Institutional investor participation has also shifted, with a reduction of 1.34% in their stake over the previous quarter. Currently, institutional investors hold 2.88% of the company’s shares. Given their analytical resources, this change may reflect a reassessment of the company’s fundamentals.

In terms of relative performance, Credo Brands Marketing has underperformed the BSE500 index over the last three months, one year, and three years, with returns of -39.61% in the last year alone. This underperformance highlights the stock’s challenges in keeping pace with broader market movements.

Despite the subdued price and earnings trends, certain financial ratios indicate areas of relative strength. The company’s return on capital employed (ROCE) stands at 17.54%, reflecting efficient use of capital in generating returns. Additionally, the debt to EBITDA ratio is 1.31 times, suggesting a manageable debt servicing capacity.

Valuation metrics also provide context. Credo Brands Marketing’s ROCE of 18.5 is accompanied by an enterprise value to capital employed ratio of 1.4, which is considered attractive. The stock is trading at a discount relative to its peers’ historical valuations, which may be indicative of market caution given recent performance.

Dividend yield at the current price is 3.02%, offering a yield that may be considered relatively high within the Garments & Apparels sector. This yield is notable given the stock’s recent price movements and may be of interest to income-focused investors.

In summary, Credo Brands Marketing’s stock has reached an all-time low of Rs.97.2 amid a backdrop of extended price declines and earnings contraction. While certain financial metrics such as ROCE and debt servicing ratios remain favourable, the stock’s performance relative to market indices and sector peers underscores a challenging environment for the company.

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