Strong Momentum Drives Record High
The stock of Cupid Ltd has been on a consistent upward trajectory, gaining for 14 consecutive trading sessions and delivering a substantial 33.02% return during this period. Today, it touched an intraday high of Rs.520.15, marking its highest price in the last year and outperforming its sector by 0.74%. The day’s price movement included a 2.16% intraday gain, further highlighting the strength of the rally.
Trading above all key moving averages — including the 5-day, 20-day, 50-day, 100-day, and 200-day averages — the stock’s technical indicators confirm a strong bullish trend. This alignment of moving averages often signals sustained investor confidence and positive price momentum.
Market Context and Sector Performance
The broader market environment has been supportive, with the Sensex opening 118.50 points higher and currently trading at 84,948.11, up 0.32%. The benchmark index is nearing its own 52-week high, just 1.43% shy of 86,159.02. The Sensex’s position above its 50-day moving average, which itself is above the 200-day moving average, indicates a bullish market phase.
Small-cap stocks have led the market rally today, with the BSE Small Cap index gaining 0.86%. Cupid Ltd’s performance stands out within the FMCG sector, which has seen steady gains but not at the pace of this stock’s recent surge.
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Exceptional One-Year Performance
Over the past year, Cupid Ltd has delivered an extraordinary return of 581.77%, vastly outperforming the Sensex’s 8.70% gain during the same period. This remarkable growth has propelled the stock from a 52-week low of Rs.50 to its current peak, reflecting a more than tenfold increase in value.
The company’s market capitalisation now stands at Rs.13,669 crores, making it the largest entity within its sector and accounting for 59.85% of the entire FMCG segment. Annual sales of Rs.247.08 crores represent 7.37% of the industry’s total, underscoring the company’s significant market presence.
Financial Strength and Profitability Metrics
Cupid Ltd’s financial results have been notably positive, with net profit growth of 60.59% reported in the September quarter. The company has posted positive results for two consecutive quarters, highlighting a sustained improvement in profitability.
Quarterly profit before tax excluding other income (PBT less OI) reached Rs.26.41 crores, a 139.6% increase compared to the previous four-quarter average. Net sales for the quarter hit a record Rs.84.45 crores, while profit before depreciation, interest, and tax (PBDIT) also reached a high of Rs.28.41 crores.
Additionally, Cupid Ltd maintains a low average debt-to-equity ratio of zero, indicating a strong balance sheet with minimal leverage. This financial prudence supports the company’s ability to sustain growth and manage risks effectively.
Valuation and Quality Assessment
The company holds a Mojo Score of 70.0 and has recently been upgraded from a Hold to a Buy grade as of 9 June 2025, reflecting improved fundamentals and market positioning. Its market cap grade is rated 3, signalling a mid-cap status with solid growth prospects.
Return on equity (ROE) stands at 16.2%, while the price-to-book value ratio is relatively high at 35.9, indicating a premium valuation. Despite this, the stock trades at a discount compared to its peers’ historical averages, suggesting some valuation support amid its rapid appreciation.
Long-Term Growth and Risks
While the company’s recent performance has been exceptional, its long-term growth rates are more moderate. Net sales have grown at an annual rate of 12.88% over the past five years, with operating profit increasing by 13.39% annually. Profit growth over the last year was 21.3%, resulting in a price/earnings to growth (PEG) ratio of 10.4, which is relatively elevated.
Another factor to consider is that 36.13% of promoter shares are pledged. In volatile or declining markets, this could exert additional downward pressure on the stock price, although current market conditions remain favourable.
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Summary of Key Metrics
Cupid Ltd’s stock price reaching Rs.520.15 today marks a significant milestone, supported by a 14-day winning streak and a 33.02% return in that timeframe. The company’s market cap of Rs.13,669 crores and dominant sector share highlight its leadership position. Financially, strong quarterly results with record sales and profit figures underpin the rally, while a low debt profile adds to its stability.
Despite a high valuation and some risks related to promoter share pledging, the stock’s performance over the past year has been exceptional, far outpacing the broader market and sector indices. The current market environment, with the Sensex trading near its own highs and small caps leading gains, provides a conducive backdrop for continued momentum.
Conclusion
Cupid Ltd’s ascent to a new 52-week high of Rs.520.15 reflects a combination of strong financial results, favourable market conditions, and sustained investor confidence. The stock’s technical strength and fundamental improvements have driven this milestone, positioning it as a standout performer within the FMCG sector.
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