Record-Breaking Price Movement
On 2 Jan 2026, Cupid Ltd’s shares surged to Rs.527.35, marking the highest price level in the past year. This new peak represents a remarkable appreciation from its 52-week low of Rs.50, reflecting an extraordinary one-year return of 585.43%. Despite a slight intraday pullback to Rs.506.45, the stock remains comfortably above its key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained bullish momentum.
Market Context and Sector Performance
The broader market environment has been supportive, with the Sensex climbing 236.09 points to close at 85,495.45, just 0.78% shy of its own 52-week high of 86,159.02. Mega-cap stocks led the rally, and the Sensex’s position above its 50-day and 200-day moving averages indicates a positive market trend. Cupid Ltd’s performance notably outpaced the Sensex’s 6.98% gain over the past year, highlighting its exceptional growth within the FMCG sector.
Financial Strength and Growth Drivers
Cupid Ltd’s market capitalisation stands at Rs.14,095 crores, making it the largest company in its sector and accounting for 61.86% of the sector’s total market cap. The company’s annual sales reached Rs.247.08 crores, representing 7.37% of the industry’s total sales. Recent quarterly results have been particularly encouraging, with net sales hitting a record Rs.84.45 crores and PBDIT reaching Rs.28.41 crores. The company also posted its highest PBT less other income at Rs.26.41 crores.
Net profit growth has been robust, with a 60.59% increase reported in the September 2025 quarter. This marks the second consecutive quarter of positive results, reinforcing the company’s upward trajectory. The company’s low average debt-to-equity ratio of zero further strengthens its financial position, reducing leverage risks and enhancing operational flexibility.
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Valuation and Quality Metrics
Cupid Ltd holds a Mojo Score of 70.0 and was upgraded from a Hold to a Buy grade on 9 June 2025, reflecting improved fundamentals and market positioning. The company’s Return on Equity (ROE) stands at 16.2%, indicating efficient utilisation of shareholder funds. However, the stock carries a relatively high Price to Book Value of 37, suggesting a premium valuation compared to its peers. Despite this, the stock is trading at a discount relative to the average historical valuations of its sector counterparts.
Long-Term Growth and Profitability Trends
Over the past five years, Cupid Ltd’s net sales have grown at an annual rate of 12.88%, while operating profit has increased by 13.39% annually. Although these growth rates are moderate, the company has consistently delivered returns that surpass the broader BSE500 index across the last three annual periods. Profit growth over the past year was recorded at 21.3%, contributing to a PEG ratio of 10.7, which reflects the relationship between price, earnings, and growth.
Shareholding and Risk Considerations
Promoter shareholding includes 36.13% of shares pledged, which may exert additional pressure on the stock price during market downturns. This factor is noteworthy for risk assessment, especially in volatile market conditions. Nonetheless, the company’s strong market position and financial metrics provide a solid foundation for its current valuation.
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Recent Trading Activity and Momentum
After a remarkable run of 15 consecutive days of gains, Cupid Ltd’s stock experienced a minor correction today, declining by 0.50%. Despite this slight underperformance relative to the FMCG sector, which outpaced the stock by 1.4%, the overall trend remains positive. The stock’s ability to maintain levels above all major moving averages highlights sustained investor confidence and technical strength.
Sector Leadership and Market Influence
As the largest company in the FMCG sector by market capitalisation, Cupid Ltd plays a pivotal role in shaping sector dynamics. Its market cap of Rs.14,095 crores represents a dominant 61.86% share of the sector’s total valuation. This leadership position is complemented by its substantial contribution to industry sales and consistent financial performance, reinforcing its status as a key market influencer.
Summary of Key Metrics
Cupid Ltd’s current market metrics include a Mojo Grade of Buy, a market cap grade of 3, and a strong financial profile characterised by zero average debt and robust profit growth. The stock’s 52-week high of Rs.527.35 and one-year return of 585.43% stand out as indicators of exceptional market performance within the FMCG sector.
Conclusion
Cupid Ltd’s attainment of a new 52-week high at Rs.527.35 marks a significant milestone reflecting strong financial results, sector leadership, and sustained market momentum. While the stock experienced a modest pullback following an extended rally, its position above key moving averages and solid fundamentals underscore its resilience and continued prominence in the FMCG space.
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