Strong Price Momentum and Market Outperformance
On 17 Dec 2025, Cupid’s stock price touched an intraday peak of Rs.429.55, representing a 2.04% rise during the trading session. The stock outperformed its sector by 1.22% and the broader Sensex by 1.18%, with a day change of 1.32% compared to Sensex’s 0.14%. This marks the fifth consecutive day of gains, during which the stock has delivered a cumulative return of 9.45%.
Volatility was notably high, with an intraday weighted average price volatility of 70.04%, indicating active trading interest and dynamic price movements. Cupid’s current price stands above all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a robust upward trend.
Exceptional Long-Term Returns
Cupid’s performance over extended periods highlights its exceptional growth story. The stock has generated returns of 427.78% over the past year and 462.59% year-to-date, vastly outpacing the Sensex’s respective returns of 5.10% and 8.53%. Over three years, the stock’s return stands at an impressive 3441.62%, compared to the Sensex’s 38.25%. Even over five and ten years, Cupid’s returns of 3336.74% and 2176.69% respectively, significantly exceed the Sensex benchmarks of 80.85% and 228.64%.
Market Capitalisation and Industry Standing
With a market capitalisation of approximately Rs.11,309 crores, Cupid is the largest company within the FMCG sector, accounting for 56.18% of the sector’s total market value. Its annual sales of Rs.247.08 crores represent 7.37% of the industry’s aggregate sales, underscoring its substantial footprint in the market.
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Financial Performance Highlights
The company’s quarterly results reveal a positive trajectory. Net profit recorded a growth of 60.59%, with the latest quarter showing a Profit Before Tax (excluding other income) of Rs.26.41 crores, which is 139.6% higher than the previous four-quarter average. Net sales for the quarter reached a peak of Rs.84.45 crores, while Profit Before Depreciation, Interest, and Taxes (PBDIT) stood at Rs.28.41 crores, also the highest recorded.
These figures reflect consistent positive results over the last two quarters, reinforcing the company’s operational strength within the FMCG sector.
Debt and Valuation Metrics
Cupid maintains a low average Debt to Equity ratio of zero, indicating a debt-free capital structure. Return on Equity (ROE) is reported at 16.2%, while the Price to Book Value ratio stands at 29.7, suggesting a premium valuation relative to book value. Despite this, the stock trades at a discount compared to its peers’ average historical valuations.
Profit growth over the past year was 21.3%, while the stock’s return was substantially higher, reflecting a PEG ratio of 8.6. This ratio indicates the relationship between price, earnings growth, and valuation levels.
Risks and Shareholding Structure
Over the last five years, net sales have grown at an annual rate of 12.88%, with operating profit expanding at 13.39%. While these growth rates are moderate, they provide a steady foundation for the company’s financial health.
Promoter shareholding includes 36.13% pledged shares, which could exert additional pressure on the stock price during market downturns.
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Summary of Cupid’s Market Journey
Cupid’s ascent to an all-time high price of Rs.429.55 is the culmination of sustained growth, strong quarterly financials, and a commanding presence in the FMCG sector. The stock’s performance has consistently outpaced major indices such as the Sensex and BSE500, reflecting its unique position and investor confidence in its business model.
Trading above all major moving averages and demonstrating strong momentum, Cupid’s stock price reflects the company’s ability to maintain growth and profitability over multiple time frames. The company’s sizeable market capitalisation and significant share of sector sales further highlight its leadership role.
While valuation metrics indicate a premium, the company’s low leverage and steady profit growth provide a solid foundation. The presence of pledged promoter shares remains a factor to monitor, particularly in volatile market conditions.
Overall, Cupid’s record-setting price milestone is a testament to its enduring market strength and operational consistency within the FMCG industry.
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