Key Events This Week
Jan 27: New 52-week low (Rs.6.12)
Jan 28: Downgrade to Strong Sell by MarketsMOJO
Jan 30: Fresh 52-week low (Rs.6.11)
Week Close: Rs.6.28 (-1.10%)
Jan 27: Stock Hits New 52-Week Low Amid Sector Weakness
On 27 January 2026, Easy Trip Planners Ltd’s stock price fell sharply to a fresh 52-week low of Rs.6.12, closing down 1.73% at Rs.6.24. This decline came despite the Sensex gaining 0.50% that day, highlighting the stock’s underperformance relative to the broader market. The drop reflected ongoing financial difficulties and sectoral pressures within the tour and travel services industry.
The stock’s 52-week low represented a depreciation of over 58% from its 52-week high of Rs.14.90, underscoring a prolonged downtrend. The company’s operating profit had contracted by 84.04% in the latest quarter, marking the fifth consecutive quarter of negative results. Additionally, promoter share pledging increased to 26.14%, up 15.16% from the previous quarter, adding to market concerns.
Jan 28: Downgrade to Strong Sell Reflects Deteriorating Fundamentals
The following day, Easy Trip Planners Ltd was downgraded by MarketsMOJO from a 'Sell' to a 'Strong Sell' rating, reflecting a significant deterioration in financial and market parameters. The downgrade was driven by the company’s persistent negative earnings trend, with profit after tax declining 66.44% over the last six months and profit before tax excluding other income plunging 113.8% below the average of the preceding four quarters.
Despite trading at an attractive price-to-book ratio of 2.6 and a modest return on equity of 7.9%, these valuation positives were overshadowed by the steep decline in profitability and increasing promoter share pledging. The stock closed at Rs.6.37 on 28 January, up 2.08%, partially recovering from the previous day’s low but still reflecting underlying weakness amid a Sensex gain of 1.12%.
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Jan 29: Profit Taking and Continued Volatility
On 29 January, the stock price retreated to Rs.6.23, down 2.20% from the previous close, while the Sensex rose modestly by 0.22%. The decline reflected profit taking and ongoing investor caution amid the company’s deteriorating financial outlook. Trading volume also declined to 869,304 shares, indicating reduced market participation.
The stock remained below all key moving averages, signalling sustained bearish momentum. The company’s operating profit has contracted at an annualised rate of 11.87% over the past five years, and the latest quarterly results confirmed a continuation of this negative trend.
Jan 30: Fresh 52-Week Low Despite Market Weakness
Easy Trip Planners Ltd closed the week on 30 January at Rs.6.28, up 0.80% on the day but marking a fresh 52-week low intraday at Rs.6.11. This new low underscored the persistent financial struggles and market scepticism surrounding the stock. The Sensex declined 0.22% on the day, providing a mixed backdrop for the stock’s marginal recovery.
The company’s financial metrics remained subdued, with a low return on capital employed of 7.90% and a negative profit before tax excluding other income of Rs.-2.72 crores in the latest quarter. Elevated promoter share pledging continued to weigh on sentiment, with 26.14% of promoter shares pledged, increasing the risk of forced selling in volatile conditions.
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Daily Price Comparison: Easy Trip Planners Ltd vs Sensex
| Date | Stock Price | Day Change | Sensex | Day Change |
|---|---|---|---|---|
| 2026-01-27 | Rs.6.24 | -1.73% | 35,786.84 | +0.50% |
| 2026-01-28 | Rs.6.37 | +2.08% | 36,188.16 | +1.12% |
| 2026-01-29 | Rs.6.23 | -2.20% | 36,266.59 | +0.22% |
| 2026-01-30 | Rs.6.28 | +0.80% | 36,185.03 | -0.22% |
Key Takeaways
Persistent Financial Weakness: Easy Trip Planners Ltd’s operating profit has declined sharply, with five consecutive quarters of negative results and an 84.04% fall in the latest quarter. Profit after tax for the last six months dropped 66.44%, signalling ongoing operational challenges.
Market and Technical Pressure: The stock hit fresh 52-week lows twice during the week, closing below all major moving averages. Elevated promoter share pledging at 26.14% adds risk of forced selling, exacerbating downward momentum.
Valuation Discount Insufficient: Despite an attractive price-to-book ratio of 2.6 and a modest ROE of 7.9%, these valuation metrics have not prevented the stock’s underperformance. The company’s Mojo Score was downgraded to 26.0, reflecting a Strong Sell rating.
Conclusion
Easy Trip Planners Ltd’s performance this week highlights the significant challenges facing the company amid a difficult operating environment. The stock’s decline of 1.10% over the week, contrasted with a 1.62% gain in the Sensex, underscores its relative weakness. Financial deterioration, including steep profit declines and increased promoter share pledging, has weighed heavily on sentiment and contributed to a downgrade to Strong Sell.
While valuation metrics suggest some residual value, the persistent negative earnings trend and technical pressures indicate that the stock remains under significant strain. Investors should note the ongoing risks and monitor future quarterly results closely for any signs of stabilisation or recovery.
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