Stock Price Movement and Market Context
The stock of Easy Trip Planners Ltd closed at Rs.6.11, setting a fresh 52-week low and underlining the ongoing challenges faced by the company. Despite outperforming its sector by 2.02% on the day, the stock remains well below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained downward momentum.
In contrast, the broader market benchmark, the Sensex, opened lower at 81,947.31 with a loss of 619.06 points (-0.75%) and was trading at 82,034.95 (-0.64%) during the same period. The Sensex itself is trading below its 50-day moving average, though the 50DMA remains above the 200DMA, indicating a mixed market environment.
Long-Term Performance and Comparison
Over the past year, Easy Trip Planners Ltd has delivered a return of -51.86%, significantly underperforming the Sensex, which posted a positive return of 6.87% over the same period. This underperformance extends beyond the last year, with the stock consistently lagging behind the BSE500 index in each of the previous three annual periods.
The stock’s 52-week high was Rs.14.90, highlighting the steep decline it has experienced in recent months.
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Financial Performance and Profitability Trends
Easy Trip Planners Ltd has experienced a notable decline in its operating profit, which has contracted at an annual rate of -11.87% over the last five years. The company reported a sharp fall in operating profit of -84.04% in its September 2025 results, which were characterised as very negative. This marks the fifth consecutive quarter of negative results, reflecting ongoing financial pressures.
Profit after tax (PAT) for the latest six months stood at Rs.19.58 crores, representing a decline of -66.44%. Meanwhile, profit before tax less other income (PBT less OI) for the quarter was negative at Rs.-2.72 crores, falling by -113.8% compared to the previous four-quarter average. The return on capital employed (ROCE) for the half-year was recorded at a low 7.90%, indicating limited efficiency in generating returns from capital.
Shareholding and Market Sentiment
Promoter shareholding in Easy Trip Planners Ltd includes a significant proportion of pledged shares, currently at 26.14%. This represents an increase of 15.16% over the last quarter. Elevated levels of pledged shares often exert additional downward pressure on stock prices, particularly in declining markets, as they may lead to forced selling in adverse conditions.
Valuation and Debt Profile
Despite the challenges, the company maintains a low average debt-to-equity ratio of zero, indicating minimal reliance on debt financing. The return on equity (ROE) stands at 7.9%, and the stock is trading at a price-to-book value of 2.6, which is considered attractive relative to its peers’ historical valuations. However, these valuation metrics have not translated into positive price momentum given the broader financial performance.
Profitability has also declined substantially, with profits falling by -57.3% over the past year, further contributing to the stock’s downward trajectory.
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Summary of Key Metrics
Easy Trip Planners Ltd currently holds a Mojo Score of 26.0 with a Mojo Grade of Strong Sell, upgraded from Sell on 27 January 2026. The company’s market capitalisation grade is 3, reflecting its small-cap status within the Tour, Travel Related Services sector.
The stock’s recent day change was a positive 1.93%, yet this marginal gain is overshadowed by the broader negative trends and the stock’s position well below all major moving averages.
Sector and Market Position
Operating within the Tour, Travel Related Services sector, Easy Trip Planners Ltd faces a competitive environment where sustained financial performance is critical. The company’s consistent underperformance relative to the BSE500 and Sensex indices over multiple years highlights the challenges it faces in regaining market confidence.
While the stock’s valuation metrics suggest some degree of attractiveness, the persistent decline in profitability and the increase in pledged promoter shares remain key concerns for market participants.
Conclusion
Easy Trip Planners Ltd’s fall to a new 52-week low of Rs.6.11 reflects a culmination of prolonged financial setbacks, including declining operating profits, consecutive negative quarterly results, and increased promoter share pledging. Despite a low debt profile and relatively attractive valuation ratios, the stock’s performance continues to lag significantly behind market benchmarks and sector peers.
These factors collectively contribute to the stock’s current standing as a strong sell within the market, underscoring the challenges faced by the company in reversing its downward trend.
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