Is American Rebel Holdings, Inc. overvalued or undervalued?

As of 15 November 2022, the valuation grade for American Rebel Holdings, Inc. moved from does not qualify to risky. The company is currently assessed as overvalued given its negative financial metrics and performance indicators. Key ratios include a Price to Book Value of -1.38, an EV to EBITDA of -1.47, and an EV to Sales ratio of 1.90, which highlight significant financial distress.
In comparison to peers, American Rebel Holdings, Inc. has a P/E ratio of -0.6061, while Rocky Brands, Inc. is considered very expensive with a P/E of 11.6807, and Lakeland Industries, Inc. shows a risky valuation with a P/E of 136.4070. The stark contrast in valuations suggests that American Rebel is not only underperforming but also mispriced relative to its peers. The company's stock has dramatically underperformed against the S&P 500, with a year-to-date return of -96.86%, reinforcing the notion that it is overvalued in the current market context.