Is American Rebel Holdings, Inc. overvalued or undervalued?

As of 15 November 2022, the valuation grade for American Rebel Holdings, Inc. has moved from does not qualify to risky, indicating a significant deterioration in its financial standing. The company appears to be overvalued given its negative valuation ratios, including a Price to Book Value of -1.38 and an EV to EBITDA of -1.47. Additionally, the EV to Sales ratio stands at 1.90, suggesting that the market is pricing the company at a premium despite its poor financial performance.
In comparison to its peers, American Rebel Holdings, Inc. has a P/E ratio of -0.2847, while Rocky Brands, Inc., a fair-rated competitor, boasts a P/E of 11.8947. Other risky peers like Lakeland Industries, Inc. and Digital Brands Group, Inc. show even higher valuation ratios, highlighting American Rebel's struggles. The company's stock has underperformed significantly, with a year-to-date return of -98.21% compared to the S&P 500's 12.22%, reinforcing the notion that it is currently overvalued in the market.