Is Bread Financial Holdings, Inc. technically bullish or bearish?

As of 10 October 2025, the technical trend for Bread Financial Holdings, Inc. has changed from mildly bullish to sideways. The current stance is neutral, with mixed signals across different indicators. The weekly MACD is mildly bearish, while the monthly MACD is bullish. The Bollinger Bands indicate a bearish trend on the weekly chart but are mildly bullish on the monthly chart. Moving averages show a mildly bullish signal on the daily timeframe. Overall, the Dow Theory and KST are both mildly bearish on the weekly and monthly timeframes.
In terms of performance, the stock has underperformed against the S&P 500 in the 1-month and year-to-date periods, with returns of -15.59% and -11.43%, respectively, compared to the S&P 500's 0.31% and 11.41%. Over the longer term, the stock has shown positive returns, but it lags behind the benchmark in the 5-year and 10-year periods.