Is Bread Financial Holdings, Inc. technically bullish or bearish?

As of 10 October 2025, the technical trend for Bread Financial Holdings, Inc. has changed from mildly bullish to sideways. The current stance is neutral, with mixed signals across different time frames. The weekly MACD is mildly bearish, while the monthly MACD indicates bullishness. The Bollinger Bands show a bearish signal on the weekly chart and a mildly bullish signal on the monthly chart. Daily moving averages are mildly bullish, but the KST and Dow Theory both reflect a mildly bearish stance on the weekly and monthly charts.
In terms of performance, the stock has underperformed the S&P 500 across most periods, with a year-to-date return of -11.43% compared to the S&P 500's 11.41%, and a one-month return of -15.59% versus 0.31% for the index.