Is Columbia Sportswear Co. overvalued or undervalued?

As of 15 July 2025, the valuation grade for Columbia Sportswear Co. moved from expensive to fair. The company appears to be fairly valued based on its current metrics. Key ratios include a P/E ratio of 15, an EV to EBITDA of 8.69, and a Price to Book Value of 1.98. In comparison, its peers such as Skechers U.S.A., Inc. have a P/E of 12.84 and an EV to EBITDA of 8.28, while Ralph Lauren Corp. shows a significantly higher P/E of 48.61, indicating that Columbia is relatively more attractively priced within its industry.
Despite this fair valuation, Columbia Sportswear has underperformed compared to the S&P 500, with a year-to-date return of -35.19% versus the index's 12.22%. This trend of underperformance has persisted over multiple periods, suggesting potential challenges ahead for the company.