Is Columbia Sportswear Co. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Columbia Sportswear Co. has moved from attractive to fair, indicating a shift in its perceived value. The company appears to be fairly valued at this time, with a P/E ratio of 15, an EV to EBITDA of 8.69, and a Price to Book Value of 1.98. In comparison to its peers, Columbia's P/E ratio is lower than that of Ralph Lauren Corp. at 48.61, but higher than Skechers U.S.A., Inc. at 12.84, suggesting that it is positioned reasonably within the industry.
The company's recent stock performance has been underwhelming, with a year-to-date return of -37.77%, significantly lagging behind the S&P 500's gain of 13.30% over the same period. This stark contrast in returns reinforces the notion that Columbia Sportswear Co. is currently fairly valued, as it has not kept pace with broader market trends.