Is Columbia Sportswear Co. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Columbia Sportswear Co. has moved from attractive to fair, indicating a shift in its perceived value. Based on the current metrics, the company appears to be fairly valued. Key ratios include a P/E ratio of 15, an EV to EBITDA of 8.69, and a Price to Book Value of 1.98. In comparison to peers, Skechers U.S.A., Inc. has a more attractive P/E ratio of 12.84, while Ralph Lauren Corp. is considered attractive with a P/E of 48.61.
Columbia Sportswear's recent stock performance has been underwhelming, with a year-to-date return of -37.77% compared to a positive return of 13.30% for the S&P 500, highlighting a significant underperformance relative to the broader market. This trend reinforces the notion that the stock is fairly valued, as it struggles to keep pace with market benchmarks despite its solid fundamentals.