Is Harley-Davidson, Inc. overvalued or undervalued?

Sep 20 2025 05:27 PM IST
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As of September 4, 2025, Harley-Davidson, Inc. is considered very expensive and overvalued, with key ratios indicating a premium compared to peers and significant underperformance against the S&P 500.
As of 4 September 2025, the valuation grade for Harley-Davidson, Inc. has moved from fair to very expensive. The company appears to be overvalued based on its current metrics. Key ratios include a P/E ratio of 10, an EV to EBITDA of 19.36, and a Price to Book Value of 1.06. In comparison, Oshkosh Corp. has a P/E of 15.10 and an EV to EBITDA of 9.50, indicating that Harley-Davidson is trading at a premium relative to some of its peers.

The stock has underperformed against the S&P 500 across multiple periods, with a one-year return of -22.45% compared to the S&P 500's 17.14%, and a three-year return of -26.92% versus 70.41% for the index. This trend further supports the conclusion that Harley-Davidson is currently overvalued.
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