Is Mediaco Holding, Inc. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Mediaco Holding, Inc. has moved from fair to attractive, indicating a more favorable assessment of its value. The company appears to be undervalued, particularly when considering its Price to Book Value of 0.71 and an EV to Sales ratio of 1.45, which suggest that the market may not fully recognize its potential. Additionally, the EV to Capital Employed ratio stands at 0.87, further supporting the notion of undervaluation.
In comparison to its peers, Mediaco Holding, Inc. shows a significant disparity, with Sinclair, Inc. reporting a P/E ratio of 6.25 and Gray Television, Inc. at 3.83, both of which are much higher than Mediaco's negative metrics. While the company has faced challenges, as evidenced by its recent stock performance—returning -36.08% over the past year compared to the S&P 500's 14.08%—this may reinforce the opportunity for value recovery as the market reassesses its potential.