Is Mediaco Holding, Inc. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Mediaco Holding, Inc. has moved from fair to attractive, indicating a more favorable assessment of its value. The company appears to be undervalued, particularly when considering its Price to Book Value of 0.71 and EV to Sales ratio of 1.45, which suggest it is trading below its intrinsic value relative to its assets and revenue generation capabilities. Additionally, the EV to EBITDA ratio of -7.92 highlights the challenges the company faces in profitability.
In comparison to its peers, Mediaco Holding, Inc. has a significantly lower EV to EBITDA ratio than Sinclair, Inc. at 5.6434 and Gray Television, Inc. at 5.9429, both of which are categorized as very attractive. This stark contrast underscores the potential for upside in Mediaco's valuation. Despite recent stock performance showing a decline of 36.08% over the past year compared to a 14.08% gain in the S&P 500, the company's attractive valuation grade suggests that it may present a buying opportunity for investors looking for value in the media and entertainment sector.