Is Rocky Brands, Inc. overvalued or undervalued?

As of 27 June 2025, Rocky Brands, Inc. has moved from an expensive to a fair valuation grade. The company is currently fairly valued, with a P/E ratio of 13, a price-to-book value of 0.74, and an EV to EBITDA ratio of 7.22. In comparison, Wolverine World Wide, Inc. has a significantly higher P/E ratio of 34.40, while Weyco Group, Inc. shows a more favorable EV to EBITDA of 5.75, indicating that Rocky Brands is positioned reasonably within its peer group.
Despite the recent stock performance showing a 6.89% return over the past week compared to the S&P 500's 3.44%, the longer-term outlook remains less favorable, with a 1-year return of -38.21% against the S&P's 12.59%. Overall, the current valuation metrics suggest that Rocky Brands, Inc. is fairly valued in the market context.