Is Rocky Brands, Inc. overvalued or undervalued?

As of 4 August 2025, the valuation grade for Rocky Brands, Inc. has moved from attractive to fair, indicating a shift in perceived value. The company appears to be fairly valued based on its current metrics, with a P/E ratio of 13, a price to book value of 0.74, and an EV to EBITDA ratio of 7.22. In comparison, Weyco Group, Inc. has a more attractive P/E ratio of 11.25, while Superior Group of Cos., Inc. is significantly higher at 23.59, suggesting that Rocky Brands is positioned in the middle of its peers.
Despite a strong year-to-date return of 34.30%, which outperformed the S&P 500's 12.22%, the one-year return of -2.61% indicates challenges in maintaining momentum. Overall, Rocky Brands, Inc. is fairly valued relative to its peers and market conditions.