Is Shukra Jewellery overvalued or undervalued?

As of 17 November 2025, the valuation grade for Shukra Jewellery has moved from expensive to attractive, indicating a significant shift in its perceived value. The company is currently considered undervalued, with a PE ratio of 26.07, an EV to EBIT of 13.72, and a PEG ratio of 0.07, suggesting strong growth potential relative to its price.
In comparison to its peers, Shukra Jewellery's valuation metrics stand out; for instance, Titan Company has a much higher PE ratio of 83.01, while Kalyan Jewellers is at 54.89, both indicating that Shukra is trading at a lower valuation despite similar or better growth prospects. Additionally, Shukra's EV to Sales ratio of 3.48 is more favorable compared to the industry average, reinforcing its attractive valuation. Notably, Shukra's recent stock performance has outpaced the Sensex over the past week and month, which may further support its undervaluation narrative.