Is The Clorox Co. overvalued or undervalued?

As of 24 October 2025, The Clorox Co. has moved from an attractive to a fair valuation grade. The company appears to be overvalued based on its current metrics, with a P/E ratio of 25, a Price to Book Value of 620.19, and an EV to EBITDA of 14.65. In comparison, peers such as Reynolds Consumer Products, Inc. have a more favorable P/E ratio of 15.06, while e.l.f. Beauty, Inc. is considered very expensive with a P/E of 80.01, highlighting the relative valuation challenges faced by Clorox.
The company's recent performance has been disappointing, with a year-to-date return of -28.67% compared to the S&P 500's gain of 15.47%, and a 5-year return of -45.13% against the S&P 500's impressive 95.99%. These figures reinforce the notion that The Clorox Co. is currently overvalued in the market.