ITC Ltd. Hits Intraday Low Amid Price Pressure on 1 February 2026

Intraday Performance and Price Movement

The stock of ITC Ltd., a key player in the FMCG sector, recorded a day’s low at Rs 311.55, representing a decline of 3.31% from its previous close. This intraday low also marks a new 52-week low for the company, underscoring the extent of the downward pressure. The day’s overall price change stood at -3.09%, underperforming the FMCG sector by 0.37 percentage points. The Cigarettes/Tobacco segment, to which ITC belongs, also faced a downturn, falling by 2.98% during the trading session.

Technical Indicators and Moving Averages

From a technical standpoint, ITC is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This broad-based weakness across short, medium, and long-term technical indicators suggests sustained selling pressure. The stock’s Mojo Score currently stands at 48.0, with a Mojo Grade of Sell, reflecting a downgrade from its previous Hold rating as of 29 December 2025. The Market Cap Grade remains at 1, indicating a relatively lower market capitalisation standing within its peer group.

Market Context and Broader Indices

The decline in ITC’s share price occurred against a backdrop of significant volatility in the broader market. The Sensex, after opening 119.19 points higher, reversed sharply to close down by 1,310.86 points, or 1.45%, settling at 81,078.11. The index is currently trading below its 50-day moving average, although the 50DMA remains above the 200DMA, indicating mixed medium-term market signals. ITC’s one-day performance of -3.21% notably underperformed the Sensex’s decline of 1.49%, highlighting the stock’s relative weakness.

Short to Medium-Term Performance Trends

Examining ITC’s recent performance reveals a consistent downward trajectory. Over the past week, the stock has declined by 3.59%, compared to the Sensex’s modest 0.60% fall. The one-month and three-month performances are more pronounced, with ITC falling 22.15% and 25.52% respectively, while the Sensex declined by 4.28% and 3.98% over the same periods. Year-to-date, ITC has lost 22.62%, significantly underperforming the Sensex’s 4.90% decline. Over the longer term, the stock’s one-year performance shows a 28.57% loss, contrasting with the Sensex’s 5.59% gain, and the three-year and five-year returns also lag behind the benchmark index.

Sectoral Pressures and Industry Dynamics

The Cigarettes/Tobacco sector, a major component of ITC’s business, has been under pressure, with the sector index falling 2.98% today. This sectoral weakness has contributed to the stock’s underperformance. The broader FMCG sector, while more resilient, still saw ITC lag behind by 0.37 percentage points. The stock’s trading below all major moving averages further emphasises the prevailing bearish sentiment among market participants.

Investor Sentiment and Immediate Pressures

Investor sentiment towards ITC Ltd. remains subdued, as reflected in the stock’s downgrade to a Sell rating and its current Mojo Score of 48.0. The persistent decline below all key moving averages signals a lack of near-term buying interest. The stock’s market capitalisation grade of 1 further indicates limited market confidence relative to its peers. The combination of sectoral headwinds, broader market volatility, and technical weakness has culminated in today’s pronounced price pressure and the new 52-week low.

Summary of Key Metrics

To summarise, ITC Ltd. closed the day at Rs 311.55, down 3.31% intraday and 3.09% on the day. The stock’s performance continues to trail the Sensex and FMCG sector averages across multiple time frames, with year-to-date and one-year returns notably negative. The broader market’s sharp reversal and sectoral declines have compounded the stock’s challenges, resulting in sustained downward momentum.

Conclusion

ITC Ltd.’s intraday low and overall price pressure today reflect a confluence of factors including sectoral weakness, broader market volatility, and technical underperformance. The stock’s position below all major moving averages and its recent downgrade to a Sell rating underscore the prevailing cautious market stance. While the broader FMCG sector remains competitive, ITC’s relative underperformance highlights the immediate pressures it faces in the current market environment.

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