ITC Ltd. Hits Intraday Low Amid Price Pressure on 6 Jan 2026

Intraday Performance and Price Movement

On 6 January 2026, ITC Ltd. recorded an intraday low of Rs 337.9, marking a decline of 3.37% from its previous close. The stock closed the day down by 3.03%, underperforming the broader Sensex index, which fell by 0.62% to 84,906.64 points. This intraday low also represents a new 52-week low for the company, underscoring the sustained downward momentum.

ITC’s share price has been on a consistent downward trajectory, registering losses for four consecutive trading sessions. Over this period, the stock has declined by 15.91%, a stark contrast to the Sensex’s modest gains of 0.31% during the same timeframe. The one-month performance further highlights this trend, with ITC falling 15.61% compared to the Sensex’s 0.90% decline.

Sectoral and Market Context

The cigarettes and tobacco sector, to which ITC belongs, has also faced pressure, with the segment declining by 3.05% today. This sectoral weakness has contributed to the stock’s underperformance, as investors remain cautious amid regulatory and market dynamics affecting the industry.

Despite the broader market’s resilience, with the Sensex trading above its 50-day and 200-day moving averages and remaining just 1.48% below its 52-week high of 86,159.02, ITC’s share price has lagged significantly. The stock is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, indicating sustained bearish momentum.

Mojo Score and Rating Update

ITC Ltd.’s current Mojo Score stands at 48.0, reflecting a Sell rating, which was downgraded from Hold on 29 December 2025. This downgrade signals a deterioration in the stock’s quality and outlook based on MarketsMOJO’s comprehensive analysis. The company’s Market Cap Grade remains at 1, indicating a relatively lower market capitalisation standing within its peer group.

The downgrade and the current rating align with the stock’s recent price action and technical indicators, which show weakening momentum and increased selling pressure. The sustained decline over multiple timeframes, including one day (-2.32%), one week (-14.73%), one month (-15.61%), and one year (-22.80%), further corroborates the cautious stance reflected in the rating.

Comparative Performance and Historical Context

When compared to the Sensex, ITC Ltd.’s performance has been markedly weaker across all key periods. Over the past three months, ITC has declined by 14.77%, while the Sensex gained 3.85%. Year-to-date, ITC is down 15.24%, whereas the Sensex has fallen marginally by 0.33%. Even over longer horizons, such as five and ten years, ITC’s returns of 75.78% and 71.92% respectively lag behind the Sensex’s 76.32% and 234.32% gains.

This relative underperformance highlights the challenges the stock has faced in maintaining investor confidence and price stability amid evolving market conditions.

Market Sentiment and Immediate Pressures

Today’s decline in ITC Ltd. shares reflects a combination of sector-specific pressures and broader market sentiment. The cigarettes and tobacco sector’s fall of 3.05% indicates ongoing headwinds, possibly linked to regulatory scrutiny and changing consumer preferences. These factors have contributed to the stock’s inability to sustain levels above key technical thresholds.

Despite the Sensex’s overall resilience, trading above its 50-day and 200-day moving averages, ITC’s persistent underperformance suggests that investors are factoring in near-term challenges specific to the company and its industry. The stock’s position below all major moving averages further emphasises the prevailing bearish sentiment.

In the immediate term, the stock’s consecutive four-day decline and the breach of its 52-week low at Rs 337.9 highlight the pressure on ITC’s price levels. This trend may continue to influence trading dynamics as market participants assess the stock’s relative weakness within the FMCG sector.

Technical Indicators and Moving Averages

ITC Ltd.’s share price currently trades below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, signalling a sustained downtrend. This technical positioning often acts as a resistance barrier, limiting upward price movement and reinforcing selling pressure.

The stock’s inability to reclaim these moving averages suggests that short-term momentum remains subdued. This technical backdrop, combined with sectoral weakness, has contributed to the stock’s intraday low and overall negative performance today.

Summary of Price and Performance Metrics

Key price and performance metrics for ITC Ltd. as of 6 January 2026 include:

• Intraday low: Rs 337.9 (-3.37%)


• Day change: -3.03%


• Consecutive days of decline: 4


• Four-day return: -15.91%


• One-day return: -2.32% versus Sensex -0.59%


• One-week return: -14.73% versus Sensex +0.31%


• One-month return: -15.61% versus Sensex -0.90%


• One-year return: -22.80% versus Sensex +8.94%


• Mojo Score: 48.0 (Sell rating downgraded from Hold)


• Market Cap Grade: 1

These figures illustrate the stock’s relative underperformance and the challenges it faces in regaining positive momentum amid current market conditions.

Conclusion

ITC Ltd.’s intraday low of Rs 337.9 and the accompanying price pressure reflect a continuation of recent negative trends. The stock’s performance today aligns with sectoral weakness in cigarettes and tobacco, as well as broader market dynamics that have favoured more resilient segments. Trading below all major moving averages and with a downgraded Mojo rating, ITC remains under pressure as it navigates a challenging environment.

Investors and market watchers will continue to monitor the stock’s technical levels and sector developments to gauge any shifts in sentiment or price direction in the near term.

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